Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen Voter Ratings Bring Added Representation, Granularity to Political Campaign Data
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Nielsen’s voter ratings connect data about consumers' media consumption with voter information to create rich metrics to facilitate greater targeting and understanding about where to reach voters most efficiently.