Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen’s Dramatic Track Record of Innovation in our Watch Division Over the Years
Over the past several years, we’ve made tremendous progress advancing our ability to measure consumer behavior across platforms and delivering critical solutions that help our clients better monetize opportunities to reach audiences of content and ads. To illustrate our progress, we’ve created...
Nielsen Watch President Megan Clarken Addresses Convergence and Collaboration at ARF AUDIENCExSCIENCE
In front of an audience of TV veterans and digital newcomers, Megan Clarken, President of our Watch business, spoke about the convergence of industries at the Advertising Research Foundation's (ARF's) recent hosted audience measurement conference, AUDIENCExSCIENCE.
Revealing the True Scope and Impact of Nielsen’s Businesses Around the World
Adweek Magazine recently sat down with CEO Mitch Barns, CFO Jamere Jackson and COO Steve Hasker to talk about the Buy business, innovation, growth, and how we're positioned for the long haul.