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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
David Kenny renews LEAD Network CEO Pledge to increase women in leadership at Nielsen
CEO David Kenny renewed Nielsen’s commitment to the LEAD (Leading Executives Advancing Diversity) Network CEO Pledge to reach 46% of women in senior leadership roles by 2024.
Women in Nielsen Launches First Virtual Global Leadership Summit
Nielsen recently launched its first-ever global, virtual leadership summit, WIN Rising Leaders. Led by the Women in Nielsen (WIN) Business Resource Group, the event featured keynote presentations, panels, micro-mentoring and skill development workshops for over 1,000 Nielsen associates from 37...
Wharton Markets in Motion: Marketing in the Midst of a Pandemic
Jamie Moldafsky, Nielsen’s Chief Marketing and Communications Officer, recently engaged in conversation with professors David Reibstein and Raghu Iyengar of The Wharton School, where she serves as Chairperson of the Customer Analytics Advisory Board.
At Nielsen, we #choosetochallenge
As a company, Nielsen recognizes that it has a larger role to play in the industry and in the broader community to ensure equal representation and counting of women and across all diversity and inclusion factors.
From left to right: Shaena Leuthe, Cheryl Grace, Kym Graham, Jasmine Elliott, Lakeya Jefferson, Charlene Polite Corley, Octavia Phillip, Lauren Harris, Janay Sylvester, Courtney Jones, Sandra Sims-Williams.
Black Enterprise Women of Power Summit Inspires a New Circle of Women at Nielsen
For the first time this year, Nielsen sponsored 10 Black women associates to attend the Black Enterprise Women of Power Summit, a three-day professional leadership conference designed for executive women of color.
Nielsen Included in the Bloomberg Gender-Equality Index for Second Consecutive Year
Nielsen is proud to be included in the 2020 Bloomberg Gender-Equality Index (GEI), which tracks the financial performance of public companies committed to supporting gender equality through policy development, representation, and transparency. This is the second consecutive year that Nielsen has...