Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Megan Clarken Named to Multichannel News’ Wonder Women Class of 2016
We’re excited to announce that Megan Clarken, our executive vice president of global product leadership has been named one of Multichannel News Wonder Women of 2016! The honorees, selected by the editors of Multichannel News, represent the best and brightest female executives who are at the...