Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Data Helps Nielsen and YMCA “Hop the Gap” in Membership
For organizations like the YMCA of the Suncoast – James P. Gills Family Branch in New Port Richey, Fla., meeting the needs of their communities and in turn growing their memberships are key tenants of success. Using data, the team at the YMCA identified areas for recruitment and realized new...