Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Despite the physical restrictions associated with the pandemic, our teams across Nielsen united to fight hunger in our communities from September to October by volunteering for more than 800 hours.
As we outlined in our commitment to fight racism with action, we’re increasing our advocacy and outreach efforts across all levels of government to more holistically reflect our commitments to inclusive representation, diversity and social justice.