Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
To help manufacturers and retailers better understand the “how” behind consumer purchasing behavior, we recently launched our Ultimate Guide to Nielsen Consumer Panel Services. This engaging and interactive learning path showcases how our clients can use our consumer data to capture more...
At Nielsen, we know data science. We know adding an untested citizenship question to the 2020 census is bad science and will likely lead to a significant undercount of the U.S. population. CEO David Kenny explains why accurate, thorough census data is so important to Nielsen and to U.S. commerce.
To celebrate International Women’s Day 2018 this March 8, we recently undertook a new gender-focused study. The report found that as the number of financially independent women around the world is increasing, so too is their optimism about the future, along with their focus on health and wellness.
Our connected commerce research helps identify various information sources consumers are seeking before making online purchases. It also highlights what brands and retailers can use to encourage e-commerce sales conversions in multiple product categories.
Jordan Rost, VP of our Consumer Insights team, and Rich Wagner, recently sat down to discuss how our recent partnership with Prevedere is helping uncover insights across the changing FMCG industry and provide their perspective on what’s next for 2018.