Thought Leadership

COVID-19: The Need for Informed, Smart Decisions in Times of Crisis

These uncertain times call for data and insights that highlight winning strategies to avoid panic and navigate our industries and key players toward stability as soon as possible. David Rawlinson, CEO of Nielsen Global Connect, shares how Nielsen has been working around the clock as this emergency...

Thought Leadership

The Case for Growth Through Transparency: A Way Forward for Digital Advertising

As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...

David Kenny, CEO, Nielsen

Thought Leadership

Nielsen Remains Committed to Data Science Principles Ahead of Census 2020

At Nielsen, we know data science. We know adding an untested citizenship question to the 2020 census is bad science and will likely lead to a significant undercount of the U.S. population. CEO David Kenny explains why accurate, thorough census data is so important to Nielsen and to U.S. commerce.

Thought Leadership

Nielsen Discovers The Women Behind the Numbers in an International Women’s Day Feature Report

To celebrate International Women’s Day 2018 this March 8, we recently undertook a new gender-focused study. The report found that as the number of financially independent women around the world is increasing, so too is their optimism about the future, along with their focus on health and wellness.

Thought Leadership

Nielsen Connected Commerce Report Examines Consumers’ Online Purchasing Behavior Across 64 Countries

Our connected commerce research helps identify various information sources consumers are seeking before making online purchases. It also highlights what brands and retailers can use to encourage e-commerce sales conversions in multiple product categories.

Thought Leadership

Identifying Growth Requires a Global Lens

Covering 59 countries across five regions—and growing every quarter—the Quarter by Numbers report series provides a global snapshot of what's going on in our markets today.