Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
COVID-19: The Need for Informed, Smart Decisions in Times of Crisis
These uncertain times call for data and insights that highlight winning strategies to avoid panic and navigate our industries and key players toward stability as soon as possible. David Rawlinson, CEO of Nielsen Global Connect, shares how Nielsen has been working around the clock as this emergency...
Partnering to Understand the Changing FMCG Landscape
Jordan Rost, VP of our Consumer Insights team, and Rich Wagner, recently sat down to discuss how our recent partnership with Prevedere is helping uncover insights across the changing FMCG industry and provide their perspective on what’s next for 2018.
A Look Into What’s Next in Television Measurement
When it comes to TV, consumers have more choice, flexibility and control over the programming they watch every day; program executives have new ways to reach fans; and advertisers have tools to reach consumers more effectively than ever before. On the measurement side, this new world of television...
Uncertainty Is The Key To Eroding Consumer Confidence
When consumers know what to expect, and are not feeling uncertain, they can tolerate a lot. Inflation, high or low, matters more or less depending on how far those affected anticipate it and can consequently incorporate it into their expectations about coming price changes, but consumers often...
Crossing the Border: Nielsen Quantifies Economic Impact of Mexican Consumers for Rio Grande Valley Area
While country borders sharply define the nationality of the consumers within them, these lines drawn on a map don’t prevent consumer habits, spending and people from moving across them. Recently, Nielsen presented a cross-border study on consumer behavior and media consumption in the Rio Grande...
Separating Fact from Fiction
The last two years have been a time of significant innovation and progress at Nielsen. But while the progress we have made is clear to a wide range of researchers and media executives, a number of fictions about Nielsen and what we do persist. Megan Clarken sets the record straight.
Global E-Commerce Is Becoming The Great Equalizer
E-commerce is claiming an ever-larger share of commerce in more and more regions around the world. However, a new story is beginning to unfold: the growth of cross-border e-commerce. And the cultural effects of cross-border trade could do much more to change the world than in-country trade does.