Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
Nielsen’s Commitment to Fight Racism with Action
At Nielsen, we stand for counting everyone—ensuring that all voices are not just counted, but are heard. In the past, we have often been silent. We now must speak out and be much more vocal advocates and allies to our brothers and sisters.
Nielsen Audio Podcast, A Guided Tour of Radio
Join Brad Kelly, Managing Director for Nielsen Audio, as he takes listeners on a journey into the world of radio.
Partnering to Understand the Changing FMCG Landscape
Jordan Rost, VP of our Consumer Insights team, and Rich Wagner, recently sat down to discuss how our recent partnership with Prevedere is helping uncover insights across the changing FMCG industry and provide their perspective on what’s next for 2018.
A Look Into What’s Next in Television Measurement
When it comes to TV, consumers have more choice, flexibility and control over the programming they watch every day; program executives have new ways to reach fans; and advertisers have tools to reach consumers more effectively than ever before. On the measurement side, this new world of television...
Uncertainty Is The Key To Eroding Consumer Confidence
When consumers know what to expect, and are not feeling uncertain, they can tolerate a lot. Inflation, high or low, matters more or less depending on how far those affected anticipate it and can consequently incorporate it into their expectations about coming price changes, but consumers often...
Crossing the Border: Nielsen Quantifies Economic Impact of Mexican Consumers for Rio Grande Valley Area
While country borders sharply define the nationality of the consumers within them, these lines drawn on a map don’t prevent consumer habits, spending and people from moving across them. Recently, Nielsen presented a cross-border study on consumer behavior and media consumption in the Rio Grande...
Separating Fact from Fiction
The last two years have been a time of significant innovation and progress at Nielsen. But while the progress we have made is clear to a wide range of researchers and media executives, a number of fictions about Nielsen and what we do persist. Megan Clarken sets the record straight.