Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen Connected Commerce Report Examines Consumers’ Online Purchasing Behavior Across 64 Countries
Our connected commerce research helps identify various information sources consumers are seeking before making online purchases. It also highlights what brands and retailers can use to encourage e-commerce sales conversions in multiple product categories.
Identifying Growth Requires a Global Lens
Covering 59 countries across five regions—and growing every quarter—the Quarter by Numbers report series provides a global snapshot of what's going on in our markets today.
Nielsen Audio Podcast, A Guided Tour of Radio
Join Brad Kelly, Managing Director for Nielsen Audio, as he takes listeners on a journey into the world of radio.
Partnering to Understand the Changing FMCG Landscape
Jordan Rost, VP of our Consumer Insights team, and Rich Wagner, recently sat down to discuss how our recent partnership with Prevedere is helping uncover insights across the changing FMCG industry and provide their perspective on what’s next for 2018.
A Look Into What’s Next in Television Measurement
When it comes to TV, consumers have more choice, flexibility and control over the programming they watch every day; program executives have new ways to reach fans; and advertisers have tools to reach consumers more effectively than ever before. On the measurement side, this new world of television...
Uncertainty Is The Key To Eroding Consumer Confidence
When consumers know what to expect, and are not feeling uncertain, they can tolerate a lot. Inflation, high or low, matters more or less depending on how far those affected anticipate it and can consequently incorporate it into their expectations about coming price changes, but consumers often...