Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
Understanding Consumers With Trusted Data and Insights
To help manufacturers and retailers better understand the “how” behind consumer purchasing behavior, we recently launched our Ultimate Guide to Nielsen Consumer Panel Services. This engaging and interactive learning path showcases how our clients can use our consumer data to capture more...
A Look Into What’s Next in Television Measurement
When it comes to TV, consumers have more choice, flexibility and control over the programming they watch every day; program executives have new ways to reach fans; and advertisers have tools to reach consumers more effectively than ever before. On the measurement side, this new world of television...
Uncertainty Is The Key To Eroding Consumer Confidence
When consumers know what to expect, and are not feeling uncertain, they can tolerate a lot. Inflation, high or low, matters more or less depending on how far those affected anticipate it and can consequently incorporate it into their expectations about coming price changes, but consumers often...
Crossing the Border: Nielsen Quantifies Economic Impact of Mexican Consumers for Rio Grande Valley Area
While country borders sharply define the nationality of the consumers within them, these lines drawn on a map don’t prevent consumer habits, spending and people from moving across them. Recently, Nielsen presented a cross-border study on consumer behavior and media consumption in the Rio Grande...
Separating Fact from Fiction
The last two years have been a time of significant innovation and progress at Nielsen. But while the progress we have made is clear to a wide range of researchers and media executives, a number of fictions about Nielsen and what we do persist. Megan Clarken sets the record straight.
Global E-Commerce Is Becoming The Great Equalizer
E-commerce is claiming an ever-larger share of commerce in more and more regions around the world. However, a new story is beginning to unfold: the growth of cross-border e-commerce. And the cultural effects of cross-border trade could do much more to change the world than in-country trade does.
Full of Holiday Cheer: Nielsen Launches First-Ever Holiday Headquarters
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This week, we flexed our measurement muscles with the launch of our first-ever Holiday Headquarters microsite, a centralized digital hub showcasing the latest holiday consumer insights.