Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
At Nielsen Global Connect, we embrace diversity and inclusion as a key imperative of our corporate identity. And we’re taking actionable steps to reinforce our commitment, build on our progress and leverage our understanding of consumers.
The last two years have been a time of significant innovation and progress at Nielsen. But while the progress we have made is clear to a wide range of researchers and media executives, a number of fictions about Nielsen and what we do persist. Megan Clarken sets the record straight.
E-commerce is claiming an ever-larger share of commerce in more and more regions around the world. However, a new story is beginning to unfold: the growth of cross-border e-commerce. And the cultural effects of cross-border trade could do much more to change the world than in-country trade does.
//fast.wistia.com/assets/external/E-v1.js This week, we flexed our measurement muscles with the launch of our first-ever Holiday Headquarters microsite, a centralized digital hub showcasing the latest holiday consumer insights.
What drives customer loyalty and satisfaction? A variety of factors. But customer experience stands towards the top of the list. As a leader in measurement, Nielsen is collaborating with ResponseTek, a top customer experience management (CEM) software provider for enterprise brands, to create an...
The big broadcast nets are beginning to book their first big upfront deals—deals that are showing signs of today’s complex media world. Technology innovation continues to drive media fragmentation, muddying the once-simple world of TV, radio and print. Advertisers must now divide their budgets...