Nielsen dAta Through Tabs Market insights connect
Rise Above with Elite Data & Technology
Why Choose Market Insights Connect?
The craft brewery space continues to grow more complex and crowded…with new craft breweries opening daily and consumer preferences continuously changing. Gaining a clear understanding of the space can feel overwhelming.
TABS Market Insights Connect™ arms you with capabilities to dissect the industry you won’t find anywhere else. The platform pairs TABS Analytics technology with Nielsen’s best-in-class sales data to provide elite visuals, easy usability, and difference making insights to help you turn confusion into clarity and make better, faster decisions.
Open architecture to fit any data strategy. Market Insights Connect’s open, cloud-based platform keeps up with the latest technology to meet any user/customer demands, and it scales with ease.
Tools to view the market differently: Compare any two markets to view the success of one versus another, identify areas where the market can improve, and quantify the potential for “closing” the performance gap.”
Flexible and customizable: Embedded Microsoft Power BI enables you to create your own reports and visualizations from scratch, or revise existing ones. Create new data filters, customize product hierarchies, and hone in on “fresh to market” products to see sales and product growth details. Connected Excel environment allows you to create reports once in Excel, and refresh monthly with a single click when new data arrives from Nielsen.
Simple and efficient: One-click sales call tool with over 70 different charts/graphs to be used for buyer/distributor calls. Download and share reports in seconds. Save your work so nothing has to be recreated.
Budget friendly: Pricing is in line with the competition, yet offers far more advanced and versatile capabilities that can deliver more impactful results.
THE POWER OF THE TABS INSIGHT PLATFORM HAS BEEN TRANSFORMATIVE AND HAS ALLOWED US TO GAIN QUICK ACCESS TO VALUABLE INSIGHTS ON OUR BRANDS IN THE MARKETPLACE. WE USE THOSE INSIGHTS TO HELP OUR PARTNERS SEE THE VALUE IN OUR BRANDS AND THE GROWTH OPPORTUNITY THEY PROVIDE.
CHIEF SALES OFFICER, O’NEILL VINTNERS & DISTILLERS
TABS PROVIDES A QUICK AND EASY WAY TO PULL TOGETHER INSIGHTS AND TELL STORIES TO OUR KEY STAKEHOLDERS ON WHAT’S HAPPENING WITH OUR BRAND AND IN THE MARKET. THE PLATFORM IS VERY USER FRIENDLY WITH EDITING TOOLS TO MAKE CUSTOM REPORTS MOST RELEVANT TO OUR TEAM.
BRAND MANAGER, AUSTIN EASTCIDERS
TABS HAS ALLOWED US TO LEVERAGE NIELSEN DATA AND TURN IT INTO ACTIONABLE INFORMATION FOR OUR SALES AND MARKETING TEAMS. ADOPTION AND CONSUMPTION OF NIELSEN DATA HAS SIGNIFICANTLY INCREASED THANKS TO THE INTUITIVE AND VERSATILE END-USER INTERFACE WITHIN TABS. TABS TEAM HAS ALSO BEEN VERY RESPONSIVE TO QUESTIONS AND IN RESOLVING ISSUES FACED BY OUR END-USERS.
DIRECTOR BUSINESS INTELLIGENCE, SANTA MARGHERITA USA
By utilizing the TABS dashboard to drill into the Nielsen category insights, we were able to give up to date, impactful, data-driven recaps from major retailers where we have established data points to penetrate new retail landscapes as well as exponential brand new retailer footprints! Retailers demand performance and they trust facts, the TABS/Nielsen combination is our choice for market insights to understand competition and to tell our selling story.
VP, National Accounts