WELCOME TO THE CINCINNATI LAB
At Nielsen, we strive to provide the most complete understanding of what consumers watch and buy, and Nielsen’s Consumer Neuroscience team is looking for people like you to participate in a paid market research study! This new and innovative field uses academic neuroscience principles to study marketing and advertising content. For a closer look at what you can expect with our studies, continue reading below!
You are eligible to participate in our studies once every 3 to 6 months and will be invited to come back if you qualify for a current study. To check when you last participated with us, please feel free to reach out via phone or email. All new study opportunities are posted on Facebook and Craigslist.
Upon completion of the study, you will be paid $75 (or the amount stated in your confirmation email) in the form of a pre-paid Visa gift card. Prepaid visa gift cards are activated after study completion and can be used right away, similar to a debit card.
Apply now, and if you qualify for a study, someone will contact you to schedule an appointment.
Study sessions are typically 45 minutes to 1 hour in length. It’s important that all participants arrive 15 minutes early to sign in, complete participant paperwork, and perform some simple visual/colorblindness exercises.
Please note, if participants arrive 15 minutes past their scheduled appointment time, we cannot guarantee full study participation and compensation.
During the study session, participants will be asked to wear an EEG cap (similar to a swim cap), into which a small amount of leave-in conditioner is applied before snapping in the EEG sensors. Participants will be guided throughout this process by one of our research assistants and will be asked to watch a study presentation while wearing the cap and sensors. The cap and sensors are completely safe and passively pick up your response to the marketing content shown. Participants are expected to pay close attention to the presentation with minimal movement and perform a simple activity using a keypad.
Our office is located downtown within 250 Columbia Plaza (formerly the Chiquita Center). The street address for GPS is 250 E. Fifth Street.
From the lobby:
Proceed to the middle bank of elevators (these access floors 2 thru 12). Take elevator to Floor 9. Exit the elevator and proceed to the office, down the hallway across from the glass doors.
Driving from I-75 South
Use the left lane to take exit 1B for I-71 N/US-50 E toward I-75 S/US-52 E. Keep left to continue on Exit 1C, follow signs for Downtown/Fifth St. Drive to W 5th St. Continue straight to stay on W 5th St. Turn left onto Paulding Alley to access underground parking garage. Take elevator to Lobby.
Driving from I-71/75 North
Use the 2nd from the right lane to keep left at the fork, continue on I-75 N and follow signs for Dayton/US-50 W/River Rd/Fifth St. Take exit 1C for Fifth St. Continue onto W 5th St. Continue straight to stay on W 5th St. Turn left onto Paulding Alley to access underground parking garage. Take elevator to Lobby.
Driving from I-71 South
Use the left lane to take the Third Street exit toward Downtown/Riverfront. Continue onto E 3rd St. Use the right 2 lanes to turn right onto Main St. Turn right onto E 5th St. Turn left onto Paulding Alley to access underground parking garage. Take elevator to Lobby.
Driving from I-74 East
Use the right 2 lanes to merge onto I-75 S/US-52 E toward Lexington. Use the left lane to take exit 1B for I-71 N/US-50 E toward I-75 S/US-52 E. Keep left to continue on Exit 1C, follow signs for Downtown/Fifth St. Continue onto W 5th St. Turn left onto Paulding Alley to access underground parking garage. Take elevator to Lobby.
If you choose to park in the underground parking garage, rates are:
- 1 hr 20 min: $7
- 1 hr 40 min: $8
- 1 hr 59 min: $9
- 2 to 4 hours: $10
There are other options in the area, if you choose to park off site, please plan ahead and allow time for getting to the building and up to our office.
Please note that transportation and parking fees are considered part of your compensation, and we are unable to offer further reimbursement.
Details on Public Transportation options can be found at: https://www.downtowncincinnati.com/exploring-downtown/transit-options
Please note that our company is certified by an independent review board (IRB) and we abide by its guidelines. IRB certification signals that the research has been through rigorous review by a panel of independent researchers to insure that participant rights are safeguarded. All information gathered throughout the process is kept strictly confidential.