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Bing Search Increases 22 Percent Month Over Month In August

Total U.S. Searches Increase 3 Percent Month-over-Month

NEW YORK– September 14, 2009 – The Nielsen Company today reported August 2009 data for the top U.S. Search Providers. Total searches on MSN/Windows Live/Bing Search increased 22.1 percent month-over-month in August, making it the fastest growing search provider among the top 10. Share of searches for Bing increased from 9.0 percent in July to 10.7 percent in August. Google Search continued as the No. 1 search provider, with 7.0 billion searches and a 64.6 percent search share.

MegaView Search data – including total searches, unique searchers, search share, and all other search figures – cannot be trended with search results prior to June 2009 due to recent methodology changes.

Table 1: Top 10 Search Providers for August 2009, Ranked by Searches (U.S.)


Provider

Searches
(000)

M-O-M %
Growth

Share of
Searches

Total 10,812,734 2.9% 100.0%
Google Search 6,986,580 2.6% 64.6%
Yahoo! Search 1,726,060 -4.2% 16.0%
MSN/Windows Live/Bing Search 1,156,415 22.1% 10.7%
AOL Search 333,231 1.8% 3.1%
Ask.com Search 186,270 2.9% 1.7%
My Web Search 128,432 0.5% 1.2%
Comcast Search 50,328 -21.6% 0.5%
Yellow Pages Search 37,923 2.7% 0.4%
NexTag Search 31,830 0.4% 0.3%
Local.com Search 16,314 2.9% 0.2%

Source: Nielsen MegaView Search

Searches represent the total number of queries conducted at the provider. Example: An estimated 7.0 billion search queries were conducted at Google Search, representing 64.6 percent of all search queries conducted during the given time period.

Total U.S. Searches Increase 3 Percent Month-over-Month