Acquisition Expands Nielsen’s Measurement Leadership to More than 30 Markets; Adds Coverage for One of the Largest, Most Connected Internet Populations
New York, September 9, 2009 – The Nielsen Company today announced that it has acquired KoreanClick, the leading Web measurement company in South Korea. Already setting the standard for Internet measurement in the fast growing Asia/Pacific region, Nielsen further extends its global leadership with this acquisition.
“Nielsen is the global leader in providing the high quality, country-by-country data that advertisers and publishers demand,“ said John Burbank, CEO of Nielsen’s online division. “KoreanClick is the standard for Internet measurement in South Korea, a country with one of the highest levels of technology adoption in the world. We’re excited to welcome them to our company and look forward to working together.“
KoreanClick, launched in 2000, employs proprietary technology to measure Internet usage and attitude data, including audience measurement and for applications such as instant messaging, gaming and online multimedia. Their clients include Internet companies, as well as advertisers and ad agencies.
“KoreanClick is the accepted Internet currency in the Korean market,” said DS Kim, CEO of Yahoo! Korea and Overture Korea. “We are pleased to see the service evolve to become part of the Nielsen system, so that we can have a better understanding of how Korean Internet use fits into the global marketplace.”
“Becoming part of The Nielsen Company is a natural and necessary next step in providing the thriving online South Korean market with the highest quality of Internet measurement,” said Dohyun Yoo, KoreanClick’s CEO and Co-Founder, who will continue in this position. “The addition of Nielsen’s world-class capabilities to our solutions portfolio places us in an unparalleled position to help clients understand the ongoing convergence of digital media and establish the most effective related business strategies.”
Through this acquisition, Nielsen expands its global measurement capabilities with high quality coverage of the nearly 40 million Internet users in South Korea. Nielsen is recognized as a leader in online measurement across more than 30 markets worldwide.