Nielsen Announces September US Online Video Usage Data
Total Video Streams Viewed Online Increase 25 Percent Year-Over-Year
New York, NY – October 12 2009 – The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for September 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by 25 percent growths in total streams and time per viewer.
Table 1: Overall Online Video Usage (U.S.)
|
|
Sep-09 |
Year-Over-Year |
Month-Over-Month |
|
Unique Viewers (000) |
139,334 |
12.3% |
0.1% |
|
Total Streams (000) |
11,021,873 |
24.8% |
-3.0% |
|
Streams per Viewer |
79.1 |
11.1% |
-3.2% |
|
Time per Viewer (min) |
195.2 |
24.8% |
-4.7% |
Source: Nielsen VideoCensus
Note: Includes progressive downloads and excludes video advertising
Table 2: Top Online Brands ranked by Video Streams for September 2009 (U.S.)
|
|
Total Streams (000) |
Unique Viewers (000) |
| YouTube |
6,688,367 |
106,180 |
| Hulu |
437,407 |
13,519 |
| Yahoo! |
228,494 |
30,084 |
| MSN/WindowsLive/Bing |
180,104 |
18,109 |
| Fox Interactive Media |
139,634 |
14,342 |
| Nickelodeon Kids and Family Network |
127,654 |
5,303 |
| Turner Sports and Entertainment Digital Network |
123,665 |
6,062 |
| MTV Networks Music |
116,839 |
9,647 |
| ESPN Digital Network |
114,652 |
9,299 |
|
110,418 |
23,161 |
Source: Nielsen VideoCensus
Note: Includes progressive downloads and excludes video advertising
Note: Effective with June 2009 data reporting, Nielsen has made several enhancements to the VideoCensus service, including a panel that is 8 times larger, more granular reporting and improved accuracy and representativeness. These enhancements provide the highest quality data to our clients and the marketplace. For some sites, trending of previously-reported data with current results may show percentage differences attributable to these product enhancements and should only be compared directionally.
VideoCensus Methodology and Metrics:
Nielsen Online’s VideoCensus combines patented panel and census research methodologies to provide an accurate count of viewing activity and engagement along with in-depth demographic reporting. Online video viewing is tracked according to video player, which can be used on site or embedded elsewhere on the Web. For example, if a “Saturday Night Live” clip from NBC.com is embedded on a personal blog, that video would be attributed to NBC because of the NBC video player.
A unique viewer is anyone who viewed a full episode, part of an episode or a program clip during the month. A stream is a program segment. VideoCensus measurement does not include video advertising.
https://www.nielsen.com/us/en/press-releases/2009/nielsen-announces/