New York, NY (October 23, 2009) – The Nielsen Company today announced that its book sales monitoring and analysis service, Nielsen BookScan, will begin supplying its world-class information to create customized bestseller charts for the world’s leading business publication, The Wall Street Journal.
Beginning October 23, Nielsen BookScan will produce three weekly book charts for the Journal – Hardcover Fiction, Hardcover Non-fiction and Business – which will run in print and on WSJ.com every Friday. Nielsen BookScan has also agreed to create additional, customized charts for WSJ.com around specific genres such as travel and cooking, or current topical interests such as presidential memoirs.
“We are pleased to make our book charts information available to such an esteemed brand as The Wall Street Journal and create charts specifically tailored to the interests and needs of their audience,” said Jim King, Senior Vice President & General Manager, Nielsen BookScan. “This strategic alliance will allow the Journal to bring a greater variety of book charts to their readers, while also providing publishers with a higher level of visibility for their authors.”
Nielsen BookScan, which monitors the English-language book industry worldwide, provides the most comprehensive charts data in the industry. The service provides weekly point-of-sale data with the highest possible degree of accuracy and integrity. BookScan tracks approximately 75% of general retail sales within the U.S. on a weekly basis including chains, internet retailers, discount stores, as well as large and small independents.
BookScan enables its subscribers to access comprehensive reports from a wide variety of perspectives organized by title and author, by category, by region or by DMA. In a typical week, sales of over 400,000 different titles are collected, coded and analyzed, producing complete market information for retailers, publishers and the media.