Nielsen Online Provides Topline U.S. Data And Overall Online Video Usage Figures For April 2009
New York, US – May 11, 2009 – Nielsen Online, a service of The Nielsen Company, reports April 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.
Table 1: Top 10 Parent Companies/Divisions for April 2009 (U.S., Home and Work)
| Parent | Unique Audience (000) | Time Per Person (hh:mm:ss) |
| 138,749 | 1:58:39 | |
| Microsoft | 124,416 | 2:34:55 |
| Yahoo! | 120,013 | 3:22:20 |
| AOL LLC | 86,809 | 3:45:16 |
| News Corp. Online | 79,517 | 1:18:40 |
| 71,287 | 3:14:36 | |
| InterActiveCorp | 64,040 | 0:16:00 |
| eBay | 63,671 | 1:47:36 |
| Amazon | 59,357 | 0:26:35 |
| Wikimedia Foundation | 59,072 | 0:17:16 |
Source: Nielsen Online
Example: The data indicates that 59.1 million home and work Internet users visited at least one of the Wikimedia Foundation-owned sites or launched a Wikimedia Foundation-owned application during the month, and each person spent, on average, a total of 17 minutes and 16 seconds at one or more of their sites or applications. The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.
Table 2: Top 10 Web Brands for April 2009 (U.S., Home and Work)
| Brand | Unique Audience (000) | Time Per Person (hh:mm:ss) |
| 131,595 | 1:22:44 | |
| Yahoo! | 117,939 | 3:23:58 |
| MSN/Windows Live | 100,577 | 2:26:04 |
| Microsoft | 98,795 | 0:45:58 |
| YouTube | 87,366 | 0:53:23 |
| AOL Media Network | 86,809 | 3:45:16 |
| 71,287 | 3:14:36 | |
| Fox Interactive Media | 65,828 | 1:21:53 |
| Wikipedia | 58,942 | 0:17:04 |
| Apple | 52,965 | 1:16:44 |
Source: Nielsen Online
Table 3: Average U.S. Internet Usage, Combined Home & Work, Month of April 2009
| Sessions/Visits per Person | 61 |
| Domains Visited per Person | 108 |
| Web Pages per Person | 2,443 |
| Duration of a Web Page Viewed | 0:00:57 |
| PC Time per Person | 71:55:42 |
| Active Digital Media Universe | 166,950,345 |
| Current Digital Media Universe Estimate | 230,658,452 |
Source: Nielsen Online
Nielsen Online today also provides overall online video usage and top online brands ranked by video streams for April 2009. Year-over-year, total streams, streams per viewer and time per viewer were up, led by a 58 percent growth in time per viewer.
Table 4: Overall Online Video Usage (U.S.)
| Apr-08 | Apr-09 | Percent Change | |
| Unique Viewers (000) | 119,626 | 116,691 | -2.5% |
| Total Streams (000) | 7,613,847 | 9,452,996 | 24.2% |
| Streams per Viewer | 63.6 | 81.0 | 27.4% |
| Time per Viewer (min) | 130.1 | 205.7 | 58.1% |
Source: Nielsen Online, VideoCensus
Note: Includes progressive downloads and excludes video advertising.
VideoCensus Methodology and Metrics:
Nielsen Online’s VideoCensus combines patented panel and census research methodologies to provide an accurate count of viewing activity and engagement along with in-depth demographic reporting. Online video viewing is tracked according to video player, which can be used on site or embedded elsewhere on the Web. For example, if a “Saturday Night Live” clip from NBC.com is embedded on a personal blog, that video would be attributed to NBC because of the NBC video player.
A unique viewer is anyone who viewed a full episode, part of an episode or a program clip during the month. A stream is a program segment. VideoCensus measurement does not include video advertising.
https://www.nielsen.com/us/en/press-releases/2009/nielsen-online-april-2009/