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Nielsen Online Provides Topline US Data for February 2009

New York, NY – March 11, 2009 – Nielsen Online, a service of The Nielsen Company, reports February 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.

Table 1: Top 10 Parent Companies/Divisions for February 2009 (U.S., Home and Work)

Parent

Unique Audience (000)

Time Per Person (hh:mm:ss)

1. Google

133,983

2:00:55

2. Microsoft

125,692

2:28:15

3. Yahoo!

114,130

3:27:19

4. AOL LLC

83,083

3:45:59

5. News Corp. Online

77,569

1:21:13

6. Facebook

65,704

2:59:54

7. InterActiveCorp

65,693

0:16:17

8. eBay

63,066

1:51:13

9. Amazon

59,389

0:24:33

10. Wikimedia Foundation

57,910

0:17:10

Source: Nielsen Online

Example: The data indicates that 57.9 million home and work Internet users visited at least one of the Wikimedia Foundation-owned sites or launched a Wikimedia Foundation-owned application during the month, and each person spent, on average, a total of 17 minutes and 10 seconds at one or more of their sites or applications.

The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.

Table 2: Top 10 Web Brands for February 2009 (U.S., Home and Work)

Brand

Unique Audience (000)

Time Per Person (hh:mm:ss)

1. Google

127,142

1:27:40

2. Yahoo!

113,564

3:27:12

3. MSN/Windows Live

102,069

2:21:40

4. Microsoft

98,360

0:42:13

5. YouTube

83,429

0:50:49

6. AOL Media Network

83,083

3:45:59

7. Facebook

65,704

2:59:54

8. Fox Interactive Media

64,288

1:24:46

9. Wikipedia

57,561

0:17:08

10. Apple

52,037

1:13:35

Source: Nielsen Online

Table 3: Average U.S. Internet Usage, Combined Home & Work, Month of February 2009

Sessions/Visits per Person

57

Domains Visited per Person

105

Web Pages per Person

2,405

Duration of a Web Page Viewed

0:00:55

PC Time per Person

61:11:56

Active Digital Media Universe

166,897,330

Current Digital Media Universe Estimate

230,011,248

Source: Nielsen Online

Editor’s Note: Please source all data to Nielsen Online.