Industry Leader Joins Nielsen to Help Marketers Connect with Consumers
New York, New York, October 14, 2009 – The Nielsen Company, the world’s largest provider of consumer and media information and analytics, today announced that Steve Hasker will join the company in the newly created role of President, Media Product Leadership and Advertiser Solutions, effective November, 2009. Hasker is currently a partner at McKinsey & Company’s Global Media, Entertainment and Information practice. In this new position, Hasker will direct strategy and development of Nielsen’s media products and services, including measurement of television, online, and mobile media as well as the company’s ongoing innovation around cross-media measurement. Hasker will also oversee Advertiser Solutions, a new business unit that delivers on Nielsen’s mission to help advertisers deliver the right messages to the right consumers, and improve marketing effectiveness and return on investment. In this respect, Hasker will work closely with Alan Gould and Ken Orkin, co-CEOs of Nielsen IAG, who will head Advertiser Solutions.
“We are extremely pleased to add a leader of Steve Hasker’s caliber to guide our product efforts across media and advertiser services,” said Nielsen Chief Executive Officer David Calhoun. “This appointment, as well as the creation of Advertiser Solutions, is a significant next step in Nielsen’s continued delivery of insights into the ‘connected consumer.’ Our focus remains on adding value for clients looking for their most profitable sources of demand, powered by Nielsen’s unique capabilities and intellectual property.”
“I am delighted to join Nielsen at such an exciting time for the company and a critical time for the media and advertising industries,” said Hasker. “I look forward to working with media companies and advertisers using the breadth of Nielsen’s assets to better plan and measure media across the Internet, TV, and mobile, and to enhance the direct relationships between marketers and consumers that will optimize advertising investments.”
In 1998, Hasker joined McKinsey & Company’s Global Media, Entertainment and Information practice advising on issues of strategy, growth and innovation for leading companies in television, mobile telecoms, syndicated information, filmed entertainment, sports and online advertising. Hasker is a regular guest lecturer at Columbia University, and his research into the influence of social networks on consumer behavior has been published in the Harvard Business Review. His writings on digital and online business models and marketing have been featured in the McKinsey Quarterly.
Prior to joining McKinsey, Hasker spent five years in several financial roles in Melbourne, Australia; Salt Lake City, Utah; and in St. Petersburg, Russia. Hasker has an MBA and a Masters in International Affairs both with honors from Columbia University in New York, and an undergraduate economics degree from the University of Melbourne. He is Vice Chairman of the International Radio and Television Society and a Director of Junior Achievement New York, and member of the Australian Institute of Chartered Accountants.