Press Room

The Nielsen Company Acquires The Cambridge Group

Accelerated expansion into professional and consulting services expected to help clients identify new sources of growth and profitability

March 19, 2009, New York:  The Nielsen Company announced today that it has acquired The Cambridge Group, a leading growth strategy consulting firm to Fortune 500 companies. Headquartered in Chicago, The Cambridge Groupuses its intellectual capital to help clients develop growth strategies based on profitable current, latent and emerging demand.  Companies implement these strategies by aligning differentiated supply against the most profitable demand in their markets. Rick Kash, Founder and CEO of The Cambridge Group, will report to David Calhoun, Chairman and Chief Executive Officer, The Nielsen Company. 

In making the announcement, David Calhoun said, “The Cambridge Group has built an impressive business advising talented CEOs and top management teams on issues directly related to their growth strategies.  Their approach to uncovering and capturing new sources of demand is unique in the consulting industry, and I’m delighted that Nielsen will provide this expertise directly to our clients.”

Rick Kash added, “We are very excited to be part of The Nielsen Company, and look forward to combining our teams to create innovative services that will help companies capture new sources of growth and profitabledemand.  No global consumer and media information company in the world has a more complete view of consumers.”

Since its formation in 1975, The Cambridge Group has worked with a wide range of CEOs and top management teams of blue chip clientsin the U.S. as well as globally. Rick Kash is the author of The New Law of Demand and Supply, which demonstrates how companies can execute a demand strategy to boost profits and grow faster.