Time Spent Viewing Video Online Per Viewer Up 49 Percent Year-Over-Year In May 2009, According To Nielsen
New York, US – June 11, 2009 – Nielsen provides overall online video usage and top online brands ranked by video streams for May 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 49 percent growth in time per viewer.
Table 1: Overall Online Video Usage (U.S.)
| May-09 | Year-Over-Year | Month-Over-Month | |
| Unique Viewers (000) | 133,797 | 12.8% | 14.7% |
| Total Streams (000) | 10,043,049 | 34.8% | 6.2% |
| Streams per Viewer | 75.1 | 19.6% | -7.3% |
| Time per Viewer (min) | 188.7 | 48.9% | -8.3% |
Source: Nielsen Online, VideoCensus
Note: Includes progressive downloads and excludes video advertising.
Table 2: Top Online Brands ranked by Video Streams for May 2009 (U.S.)
| Video Brand | Total Streams (000) | Unique Viewers (000) |
| YouTube | 6,048,666 | 95,357 |
| Hulu | 382,322 | 10,106 |
| Yahoo! | 208,202 | 25,224 |
| Fox Interactive Media | 190,135 | 16,029 |
| ABC.COM | 175,102 | 6,309 |
| Nickelodeon Kids and Family Network | 153,414 | 5,699 |
| MSN/Windows Live | 148,358 | 12,454 |
| Turner Sports and Entertainment Digital Network | 141,350 | 6,848 |
| MTV Networks Music | 126,929 | 6,733 |
| CBS Entertainment Network | 98,228 | 6,647 |
Source: Nielsen Online, VideoCensus
Note: Includes progressive downloads and excludes video advertising.
VideoCensus Methodology and Metrics:
Nielsen Online’s VideoCensus combines patented panel and census research methodologies to provide an accurate count of viewing activity and engagement along with in-depth demographic reporting. Online video viewing is tracked according to video player, which can be used on site or embedded elsewhere on the Web. For example, if a “Saturday Night Live” clip from NBC.com is embedded on a personal blog, that video would be attributed to NBC because of the NBC video player.
A unique viewer is anyone who viewed a full episode, part of an episode or a program clip during the month. A stream is a program segment. VideoCensus measurement does not include video advertising.
https://www.nielsen.com/us/en/press-releases/2009/video-census-may-2009/