Press Room

Nielsen Celebrates Asian-Pacific American Heritage Month

Chicago, May 20, 2010 – Honoring the contributions and the broad and numerous cultural experiences of Asian-Pacific Americans around the world, The Nielsen Company hosted a month-long series of events in May in honor of Asian-Pacific American Heritage Month.
 
Nielsen, the world’s leading information and measurement company, wrapped up its special events calendar with the sponsorship of The Asian American Advertising Federation’s (3AF) national conference in Las Vegas and the Asian Pacific RIM Foundation’s street festival, featuring food, art, entertainment and cultural programs in Old Sacramento.
 
The month began with Nielsen launching its in-language, culturally relevant micro sites for the Asian-American communities (www.nielsen.com/asians), explaining the company’s measurement methods and services, and how panels and surveys are representative of diverse population. Nielsen also participated in the 31st Asian/Pacific American Heritage Festival in Union Square in New York.

“These types of events strengthen our connection at Nielsen with the Asian community who come from many different cultures,” says Cheryl Pearson-McNeil, senior vice president of public affairs and government relations for Nielsen. “Nielsen is committed to supporting and celebrating diversity.”

Nielsen also recently sponsored the Center for Asian Americans United for Self Empowerment (CAUSE) dinner in Los Angeles as well as hosted a “Lunch and Learn” event for Asian Americans Link, one of Nielsen’s employee resource groups, featuring Chicago broadcaster and ABC news anchor Linda Yu as the guest speaker. Yu talked about her experiences as a local media pioneer and in the Asian community.

3AF National Conference in Las Vegas and Asian Pacific RIM Foundation’s street festival round out busy May events calendar