Press Room

Wall Street Journal to Debut E-Book Best-Seller Lists Provided by Nielsen

New Weekly Charts Tracking Print and E-Book Sales to Launch Saturday, October 29 in WSJ Weekend

Contact: Julia Monti, 646-654-4412, julia.monti@nielsen.com

NEW YORK, October 28, 2011 – Showcasing the growing importance of digital books to consumers and the publishing industry alike, The Wall Street Journal has expanded its relationship with Nielsen BookScan to add e-book sales reporting to its customized best-seller charts. The new charts debut Saturday, October 29, and will appear weekly as part of WSJ Weekend, the Journal’s weekend edition, in print and on WSJ.com.

Since October 2009, Nielsen BookScan has developed fiction, nonfiction, business and a variety of genre spotlight charts for The Wall Street Journal.  Now all major e-book retailers will contribute data for four new charts that will include self-published digital releases, children’s books and perennials. These combined print and e-book charts for fiction and nonfiction, and e-book-only charts for fiction and nonfiction will also include books priced at 99 cents and above.

In September 2010, the Journal expanded its weekend edition to include added coverage of books in a pull-out section – Books – with reviews and features that spotlight the world’s most engaging and important writers. The new e-book sales list as well as existing best-seller charts – along with the books section – appear within the Review section of WSJ Weekend.

“As consumers and booksellers continue to embrace the potential of e-books, we are very happy to be working with The Wall Street Journal to produce the most accurate best-seller lists available,” said Jonathan Stolper, Vice President & General Manager, Nielsen BookScan. “These new charts uniquely reflect what people are really buying and reading and will most definitely advance the industry’s understanding of e-book best sellers.”

About Nielsen BookScan

Nielsen BookScan, which monitors the English-language book industry worldwide, gathers point-of-sale book data from about 12,000 locations across the U.S., representing about 75% of the nation’s book sales. Print-book data providers include all major booksellers and Web retailers, as well as food stores (excluding Walmart and Sam’s Club). E-book data providers include all major e-book retailers.  BookScan enables its subscribers to access comprehensive reports from a wide variety of perspectives organized by title and author, by category, by region or by DMA. In a typical week, sales of over 400,000 different titles are collected, coded and analyzed, producing complete market information for retailers, publishers and the media.

About Nielsen

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

About The Wall Street Journal

The Wall Street Journal is the world’s leading business publication with more than two million subscribers and is the largest U.S. newspaper by total paid circulation.  The Wall Street Journal franchise, with a global print audience of 3.5 million, comprises The Wall Street Journal, The Wall Street Journal Asia and The Wall Street Journal Europe. The Wall Street Journal Online at WSJ.com, the leading provider of business and financial news and analysis on the Web with more than one million subscribers and 32 million visitors per month worldwide.  WSJ.com is the flagship site of The Wall Street Journal Digital Network, which also includes MarketWatch.com, Barrons.com, AllThingsD.com and SmartMoney.com.  The Journal holds 34 Pulitzer Prizes for outstanding journalism, and, in 2011, was ranked No. 1 in BtoB’s Media Power 50 for the 12th consecutive year.