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Nielsen Announces 2014 U.S. Breakthrough Innovation Award Winners; General Mills, Anheuser-Busch, Kraft and Kimberly-Clark Among 14 Companies Recognized

Schaumburg, Ill. – May 8, 2014 – Nielsen, a leading global provider of information and insights into what consumers watch and buy, is pleased to announce the U.S. Breakthrough Innovation Winners for 2014:

  • Angry Orchard Hard Cider, The Boston Beer Co.
  • Barcel Takis, Barcel USA
  • Bud Light Lime Ritas, Anheuser-Busch
  • Depend Silhouette Briefs for Women and Depend Real Fit Briefs for Men, Kimberly-Clark
  • Febreze Car Vent Clip, Procter & Gamble
  • Gevalia Kaffe Retail Coffee, Kraft Foods
  • International Delight Iced Coffee, The WhiteWave Foods Co.
  • Meow Mix Tender Centers, Big Heart Pet Brands
  • Mucinex Fast-Max, Reckitt Benckiser
  • Nabisco belVita Breakfast Biscuits, Mondelez Global LLC
  • Nature Valley Protein Bars, General Mills
  • Sargento Ultra Thin Slices, Sargento Foods
  • Tide Pods, Procter & Gamble
  • ZzzQuil, Procter & Gamble

“Given the very competitive marketplace and high new product failure rate, we celebrate the Nielsen Breakthrough Innovation winners’ extraordinary achievement,” says, Rob Wengel, Senior Vice President, Innovation, Nielsen. “These diverse new products carry the common thread of finding and filling unmet consumer needs while demonstrating that with significant effort, game-changing innovation is possible in any category and by all types of companies.”

This is the third year that Nielsen has presented the award in the U.S. This year’s product winners were all launched in 2012 and met the standards for distinctiveness, relevance and endurance in order to qualify. The winning companies join an expanding and elite group of marketers that will convene at Nielsen’s Consumer 360 event in San Antonio in June to examine successful new product innovation and drivers of in-market success. The 2014 Breakthrough Innovation Report will also be launched at the event and will feature in-depth case studies of the winners and their approaches to successful innovation.

“Successful innovation is never easy,” says Taddy Hall, Senior Vice President, Innovation, Nielsen, “but nor is it complicated. Breakthrough Winners don’t rely on luck or genius. The hallmark of successful innovation is that they resolve struggles or fulfil aspirations; they perform jobs in consumers’ lives.”

About the Breakthrough Innovation Awards, Report and Project

The U.S. Nielsen Breakthrough Innovation Project is a multi-year in-depth analysis of more than 17, 000 new launches from 2008 – 2012, which has resulted in the selection of 62 winners over three years. The lessons learned from these successful new product launches were summarized in a series of reports released by Nielsen and available by request. The winning companies gather at Nielsen’s global thought leadership event, Nielsen Consumer 360 to share findings and insight into successful new product innovations.

Nielsen analyzed over 3,400 new consumer product introductions which launched in the U.S. in 2012 to determine which products demonstrated breakthrough results. The 14 winners were required to meet the standards for distinctiveness, relevance and endurance in order to qualify. The analysis, combined with prior research on more than 17,000 new launches from 2008 – 20112, led to the conclusions and recommendations found in the U.S. Breakthrough Innovation Report, which will be published in June during Nielsen’s Consumer 360.

About Nielsen

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit


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