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Nielsen and Gfk Begin a Collaboration in the Book Industry

London, Oct. 26, 2015 – A strong partnership for top-quality data—two of the world’s leading market research institutes, Nielsen and GfK, are forming a partnership for targeted future cooperation within the book sector. This agreement was announced by the two companies to coincide with the Frankfurt Book Fair. The new cooperation is a milestone for international market research in the book industry. The collaboration is intended to help customers identify multinational trends and to more closely observe market developments. GfK and Nielsen have been investigating sales and consumer data across all sales channels in numerous countries for decades.

At the core of the cooperation are key figures from the world’s largest audience market in the U.S., as well as from the U.K., the second largest book market in Europe. This industry-specific information obtained from Nielsen will be integrated into the GfK databases and provided to customers via the connected web tools. They provide a valuable overview of bestsellers, hot topics and successful authors in different genres, and enable conclusions on sales traffic in other countries such as Germany, Austria and Switzerland to be made.

Dr. Mathias Giloth, managing director of GfK Entertainment: “Which books from the U.K. might become bestsellers in Germany? What kind of hype is sweeping across the U.S.? The global success of titles such as “Girl on the Train” or “Diary of a Wimpy Kid” is causing the industry to ask these types of questions, because the book trade is changing. We are looking forward to providing a better overview of an increasingly internationalized market environment. Bringing together data from Nielsen and GfK is a crucial foundation for this.”

Jonathan Stolper, senior vice president and global managing director of Nielsen Book, said “Having operated independently for many years, it is very exciting to be working with GfK, and we hope this collaboration between the two companies will be a powerful proposition for clients and prospective clients. Our aim is to deliver market data that our clients need to fulfil their business requirements, wherever they are based. We anticipate that including the Anglo-American market data in the GfK modules will be the first step of a long-term collaboration between Nielsen and GfK in the field of book research. “

About GfK Entertainment

GfK Entertainment has been creating bestseller lists, conducting market research and providing the official figures for the German, Austrian and Swiss book market for decades. GfK Entertainment is a partner of the German Publishers & Booksellers Association, of the Federation of Austrian Book Trade (HVB), as well as the Swiss Book Dealers and Publishers Association (SBVV). Overall, GfK Entertainment carries out market research in over 30 countries worldwide in the fields of books, music, games and videos.

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

About Nielsen Book

Nielsen Book is a leading provider of search, discovery, commerce, consumer research and retail sales analysis services globally. Nielsen runs the Registration Agencies (ISBN and SAN Agencies for U.K. and Ireland, ISTC), provides search and discovery products through its Nielsen BookData product range, electronic trading via Nielsen BookNet and PubEasy services, retail sales analysis via Nielsen BookScan and consumer research through its Books and Consumer Survey.

Nielsen acquired the business intelligence and commerce solutions products: PubTrack™ Digital, PubTrack™ Christian, PubTrack™ Higher-Ed, and Books & Consumers, Global Ebook Monitor and custom research. Commerce Solutions products: PubEasy® and Pubnet® in 2013. This acquisition enhances Nielsen Book’s solutions portfolio and brings deeper insights and improved efficiencies to the global book industry.

Nielsen Book employs 100 staff in the U.K. The company is wholly owned by Nielsen. For more information, please visit: www.nielsenbook.co.uk

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

Contacts

GfK Entertainment

Dr. Mathias Giloth, Managing Director, [email protected]
Hans Schmucker, Communication Specialist, [email protected]

Nielsen Book

Jonathan Stolper, SVP & Global Managing Director, [email protected]
Mo Siewcharran, Director of Marketing and Communications, +44 (0)1483 712 300, [email protected]