Local TV Ratings, Consumer Insights and Custom Analytics Included in Agreement
New York, April 20, 2015 – Nielsen (NYSE: NLSN) and Meredith Corp. (NYSE: MDP), one of America’s leading media companies, today announced that they have finalized a multi-year renewal agreement for Meredith to subscribe to Nielsen’s local television ratings.
Along with local TV measurement, Meredith owned or operated stations will have access to tools that provide insights into what local consumers are buying and watching, advertising expenditure data, and custom analytics that help programmers better understand consumers’ viewing habits.
“Nielsen delivers more than just local market ratings for our stations,” said Doug Lowe, EVP of Meredith Corp. Broadcasting Group. “They also provide key local consumer insights and analytic systems that help our stations be more successful.”
“Our new agreement solidifies our continuing partnership with Meredith,” said Matt O’Grady, EVP and Managing Director for Local Media at Nielsen. “The Meredith team has been very supportive of the enhancements we are making to our local market service. We appreciate their support of those enhancements and of our exploration into incorporating other data sources, such as Return Path Data, into our projectable panels.”
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
ABOUT MEREDITH CORP.
Meredith Corp. (NYSE: MDP; www.meredith.com) has been committed to service journalism for more than 110 years. Today, Meredith uses multiple distribution platforms – including broadcast television, print, digital, mobile, tablets and video – to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith’s Local Media Group includes 17 owned or operated television stations reaching 11 percent of U.S. households. Meredith’s portfolio is concentrated in large, fast-growing markets, with seven stations in the nation’s Top 25 – including Atlanta, Phoenix and Portland – and 13 in Top 50 markets. Meredith’s stations produce approximately 650 hours of local news and entertainment content each week, and operate leading local digital destinations.
Meredith’s National Media Group reaches a multi-channel audience of more than 230 million consumers monthly, including 100 million unduplicated women and 60 percent of American millennial women. Meredith is the leader in creating content across media platforms in key consumer interest areas such as food, home, parenthood and health through well-known brands such as Better Homes and Gardens, Parents, Shape and Allrecipes. The National Media Group features robust brand licensing activities, including over 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. Meredith Xcelerated Marketing is a leader at developing and delivering custom content and customer relationship marketing programs for many of the world’s top brands, including Kraft, Lowe’s and Chrysler.
Meredith’s balanced portfolio consistently generates substantial free cash flow, and the Company is committed to growing Total Shareholder Return through dividend payments, share repurchases and strategic business investments. Meredith’s current annualized dividend of $1.83 per share yields approximately 3.5 percent. Meredith has paid a dividend for 68 straight years and increased it for 22 consecutive years.