New York — Oct. 2, 2015 — Nielsen and Westwood One announced today that Westwood One has signed a multi-year extension to use Nielsen BDSradio measurement exclusively across its Cumulus stations and Westwood One 24/7 syndicated programming.
Nielsen BDSradio is the world’s leading measurement tool for streaming, airplay and sales data for the record and radio industries and powers the official Billboard charts. The tool produces strategic programming research, including comprehensive music reports, competitive head-to-head analyses and custom reports that enable broadcasters, rights owners and streaming services to optimize programming, measure consumption and maximize audiences.
Charles Steinhauer, Westwood One’s COO, said “The power of our platform, our recent investments in sales and marketing, and the strong continuity of our partnerships has allowed us to represent the best in class services in the industry. We are proud to extend our relationship with Nielsen and look forward to the future together.”
“We are delighted to extend our successful relationship with Westwood One,” added Erin Crawford, GM of Music, Nielsen. “As a leading provider of audio entertainment content, Westwood One is an ideal collaborator for us as we continue to develop new innovative tools for a dynamic music industry. It is a testament to our commitment to quality services and insights and we couldn’t be prouder.”
Nielsen BDSradio processes more than 7 billion streams each week, and over 550,000 music detections every day from more than 1,900 radio stations, networks and video channels in the U.S., Canada and Mexico. Nielsen’s measurement of music consumption, including radio monitoring, sales and streaming activity, as well as consumer research, is the currency for the entertainment industry. Nielsen is the exclusive provider of airplay, sales, and on-demand streaming activity to Billboard’s charts and is the global standard for music measurement.
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.
About Westwood One
Westwood One offers audio products to engage listeners whenever, wherever they are. We are a trusted connection between audio companies, advertisers, and audience, reaching hundreds of millions of monthly listeners. Our portfolio features exclusive brands people love, such as the NFL, Westwood One Backstage, NASH, Rdio, and more. As the national-facing arm of Cumulus, we represent more than just a radio network; we are a multi-platform provider of sports, music, news, spoken word, and digital content. Visit westwoodone.com.
Anna Loynes: (818) 761-7159; [email protected]
Jana Polsky: (212) 641-2101; [email protected]