New York – April 13, 2015 – Nielsen today announced that Harish Peri will join Nielsen as its Senior Vice President of Product Marketing across its Ratings and Planning products, effective April 13. Peri will report to Megan Clarken, EVP Global Product Leadership, and Marcy Shinder, Chief Marketing Officer. He will be based in New York, N.Y.
In this role, Peri will have responsibility for driving all aspects of Nielsen’s Reach product marketing strategy and execution, including all aspects of the client experience and the continued growth of Nielsen’s portfolio of Total Audience measurement solutions.
“Enabling Total Audience measurement for advertising and content on behalf of our clients and the marketplace is a top priority,” said Megan Clarken, EVP Global Product Leadership, Nielsen. “Harish’s passion for technology and solid digital experience will make him a valuable asset to both Nielsen and our clients as we evolve our portfolio of solutions.”
Peri brings over 10 years of experience to Nielsen, most recently serving as Senior Director of Product Marketing and Solutions at Salesforce.com, a leading global cloud computing company. Prior to Salesforce.com, Peri held roles in product leadership and marketing at Blackrock, and in engineering and software design at UBS.
“We couldn’t be happier to welcome Harish to the team,” said Marcy Shinder, Nielsen’s Chief Marketing Officer. “I’m confident he will help us establish a world-class product marketing organization here at Nielsen.”
“I’m excited to help Nielsen bring its Reach portfolio and product marketing to the next level during an exciting period of transformation,” said Peri. “I look forward to collaborating with Nielsen leaders to drive ROI for the company and its clients.”
Peri received both his bachelor’s and master’s degree in Computer Science at Columbia University, and his Masters of Business Administration from the Haas School of Business. He is a co-owner of two patents and a published author.
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
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