Announcing the Launch of RMS with Brand Equity
New York, NY – June 25, 2015 – Nielsen, a leading global provider of information and insights into what consumers watch and buy announced at its annual meeting, Consumer 360 in Washington, D.C., on June 23, an amplification of retail measurement services by integrating brand equity metrics within a single platform. As a leader in analytics, Nielsen is the only company able to seamlessly integrate brand equity, showcasing consumer attitudes, with in-market metrics, reflecting total brand performance, in one easy-to-use interface.
Brand equity measures are critical for marketers to understand consumer’s attitudes about brands. However, the clarity on how to activate against this set of metrics is often left undefined. Nielsen is committed to bringing a deeper understanding by integrating brand equity into the same platform as in-market metrics. As demonstrated on stage at Consumer 360, marketers will be able to generate reports showing brand equity, market share and sales metrics for themselves and their competitors over time. This new service will be available starting in the third quarter of 2015.
“Nielsen has over 25 years of interpreting both equity and sales data, including the Harris Poll EquiTrend® annual syndicated brand equity survey which enables our clients to manage long-term brand health, sales and market share,” said Mike DeVere, Managing Director, Consumer Insights North America. “Clients will no longer need to ‘connect the dots’ themselves, now our clients can go beyond just knowing equity and share at a single point in time, and can use our integrated insights to take action and ultimately drive brand growth and business impact.”
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumer Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content – video, audio and text- is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources. Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, a S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com
Genevieve Aronson, 914.393.2829, Genevieve.Aronson@nielsen.com