Washington, D.C. – June 24, 2015 – Today, at its annual client conference and global events series Consumer 360, Nielsen announced the introduction of its Nielsen Preferred Platform Partner Program, created to help advertisers, agencies and publishers easily access and measure their digital campaign performance in today’s increasingly programmatic ecosystem. Members of the program include advertising technology companies whose platforms enable a more automated approach to media buying and selling and meet Nielsen’s high standards for integrating its measurement and accommodating clients’ technical needs.
At launch, the program boasts nine inaugural members: BrightRoll, Freewheel, DoubleClick, Moat, Rocket Fuel, Tremor Video, TubeMogul, Viant and Videology. Several other companies are in the process of completing membership requirements. These platforms provide efficiency and cost savings to advertisers, agencies and publishers who use Nielsen’s measurement for their digital campaign reporting by implementing all necessary tagging and campaign activation, and providing full centralized campaign reporting.
Currently, all participating platforms enable access to Nielsen Digital Ad Ratings, the industry-standard for digital campaign audience measurement. Powered by the largest user databases and highest-quality panel in the world, Digital Ad Ratings is the first and only measurement solution to offer a comprehensive, next-day view of desktop and mobile campaign audiences with metrics that are comparable to television. The solution is currently available in nine international markets and will be expanding into more markets over the coming months.
Nielsen will continue to work closely with platform members to incorporate additional Nielsen measurement over time that will help our clients improve the effectiveness of their advertising campaigns and better sell their content. This will include measurement and solutions such as thousands of Nielsen and eXelate audience segments, Nielsen Digital Brand Effect, and television ratings data.
“Programmatic is the way of the future. As media buyers and sellers rely more on technology for their advertising transactions, ad tech platforms have become an appealing and convenient option,” said Andrew Feigenson, Managing Director of Digital, Nielsen. “At Nielsen, we aim to not only provide our clients with comprehensive total audience solutions, but also want to ensure they can access those insights as seamlessly as possible. Members of Nielsen’s Preferred Platform Partner Program allow us to do that.”
In order to qualify for Nielsen’s Preferred Platform Partner Program, advertising technology companies must meet a series of requirements. This includes specific tagging and reporting capabilities, server connections and thought leadership output. Companies that wish to apply for membership can find more information here: www.nielsen.com/platformprogram.
SUPPORT FROM PARTICIPATING MEMBERS
BrightRoll: “BrightRoll is committed to providing clients best-in-class platforms to make programmatic video advertising as seamless and efficient as possible, and measurement plays a crucial role in fulfilling that promise,” said Brent Horowitz, VP Business Development at BrightRoll. “We’re excited to be a charter member of Nielsen’s Preferred Platform Partner Program and to continuing to build trusted solutions that help make Nielsen data and metrics even more valuable in improving video advertising campaigns.”
Freewheel: “As digital video and television continue to converge, the need for a holistic view of campaign results will become increasingly important,” said Amy Pisano, Vice President, Enterprise Solutions, FreeWheel. “FreeWheel’s continued relationship with Nielsen enables our premium video clients to centralize their use of industry-standard measurement solutions through the FreeWheel platform.”
Moat: “We are honored to be selected by Nielsen and we are excited to continue to expand our great relationship with them,” said Jonah Goodhart, CEO of Moat.
Rocket Fuel: “Nielsen’s powerful centralized campaign reporting and measurement are essential to demonstrating the industry-leading performance of Rocket Fuel’s AI-based Programmatic Marketing Platform for branding campaigns,” said Jeremy Kenton, director of business development, Rocket Fuel. “We are proud to be an inaugural member of Nielsen’s Preferred Platform Partner Program as we work together with our mutual advertiser, agency and publisher clients to improve digital advertising ROI, and measure the net effect of our media optimization offerings.”
Tremor Video: “Measurement and analytics have always been the backbone of Tremor Video, and we’re proud to be one of the first members of Nielsen’s program to ensure platforms are properly implementing digital measurement for brands and publishers,” said Katie Evans, VP of Strategy and Operations, Tremor Video. “Providing Nielsen data to our clients in a way that is easy for them to take action on is key to bridging the gap between TV and digital video.”
TubeMogul: “We are proud to be recognized by Nielsen’s Preferred Platform Partner Program for TubeMogul’s application of Nielsen’s data across TV and digital video,” says Keith Eadie, Chief Marketing Officer of TubeMogul. “Having objective, third-party data to build software on top of ultimately makes brand advertising across screens more effective and accountable, and many of our products — from PTV to BrandPoint in digital video — incorporate Nielsen’s data for targeting, measurement and verification.”
Viant: “Viant’s suite of digital advertising solutions has been enhanced by Nielsen’s leading measurement capabilities for over a decade,” said Jon Schulz, CMO of Viant, parent company of Vindico and Specific Media. “As one of the inaugural companies to join the Nielsen Preferred Platform Partner Program, we are able to provide seamless integration with Nielsen’s suite of digital measurements, co-develop new measurement methodologies and continue to launch first-to-market data-driven solutions for agencies, advertisers and publishers.”
Videology: “Nielsen has long been a valued collaborator in the development of our converged video advertising software. As such, we are proud to be part of their Nielsen Preferred Platform Partner Program, and applaud their ongoing efforts to move the industry forward as media and advertising continue to evolve,” said Aleck Schleider, Vice President, Data and Analytics. “With the pace of change and new players entering the digital media space, it is critical to develop a gold standard for technology and software providers, and this program is helping to lead the way.”
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.
Alana Johnson, email@example.com, 1+ 646-654-8391