Schaumburg, Ill.– Sept. 9, 2015 –Nielsen, a leading global provider of information and insights into what consumers watch and buy, today announced an alliance with the Greater Chicago Food Depository, a non-profit food distribution and training center serving more than 812,000 men, women and children focused on working to end hunger in the Chicago and Cook County communities. Through Nielsen’s corporate social responsibility program, Nielsen Cares, a team of volunteers will work with the Greater Chicago Food Depository to help the Food Depository optimize its marketing mix to mobilize the public in the fight against hunger.
“This project aims to leverage the breadth and depth of Nielsen’s expertise to help solve an ongoing social challenge in a market where we live and work,” says Josh Kowal, SVP Consulting Services, Marketing Analytics. “The Greater Chicago Food Depository’s daily impact is an important part of the community response to hunger, and we look forward to a meaningful relationship.”
Nielsen volunteers will analyze data from Nielsen’s Marketing Mix Solution to track the effects of marketing and advertising work on their fundraising efforts. Using statistical analysis to understand past trends and predict the future effect of marketing tactics will help determine what the most effective marketing decisions are.
“The Food Depository’s daily impact on hunger depends on the generosity of our community,” said Jill Zimmerman, Vice President of Development. “As we work towards a healthy, hunger-free Cook County, the support of donors, volunteers and advocates is essential. This opportunity to work with Nielsen on the Marketing Mix project will help us more fully understand the use of our marketing resources, allowing us to efficiently mobilize the public to help our neighbors in need. We are grateful for Nielsen’s time and talent.”
Nielsen’s corporate social responsibility program, Nielsen Cares, allows associates to mobilize Nielsen’s data and expertise for good, creating shared value in our communities and helping to solve some of the world’s biggest social challenges. During Hunger Action Month from September 15 to October 15, Nielsen associates particularly focus on issues of hunger & nutrition in their communities.
ABOUT THE GREATER CHICAGO FOOD DEPOSITORY
The Greater Chicago Food Depository, Cook County’s food bank, is a nonprofit food distribution and training center with the mission of providing food for hungry people while striving to end hunger in our community. Founded in 1979, the Food Depository makes a daily impact across Cook County with a network of 650 pantries, soup kitchens, shelters, mobile programs, children’s programs, older adult programs and innovative responses that address the root causes of hunger. Last year, the Food Depository distributed 68 million pounds of shelf-stable food, fresh produce, dairy products and meat, the equivalent of 155,000 meals every day. The Food Depository is a member of the Feeding America national network of food banks.
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumer Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content – video, audio and text- is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources. Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, a S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.
Genevieve Aronson, 914.393.2829, Genevieve.Aronson@nielsen.com