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Nielsen Announces Launch of Innovative Mobile Game Tracking

The web application offers deep, valuable consumer insights for mobile game developers

New York, NY – May 3 – Nielsen (NYSE: NLSN) today announced the launch of Mobile Game Tracking (MGT), a new online measurement platform that gives users an unprecedented level of data and insight into the performance and consumer sentiment of mobile game titles. MGT surveys a unique group of 1,200 mobile gamers each week to create a 360-degree view of consumer audiences.

Nielsen MGT allows developers to understand market appeal and competitive dynamics of mobile games, segmented by gameplay behavior, demographics and other key characteristics, as well as to determine if marketing plans are resonating with consumer audiences over time. MGT users can also monitor how consumers become aware of specific titles and whether a game drives recommendations from existing players, both of which can help determine more efficient methods of monetizing games.

“In a rapidly changing mobile games market consumer behavior can often seem elusive and difficult to predict,” said Michael Flamberg, Vice President and General Manager of Games, Nielsen. “Nielsen Mobile Game Tracking allows developers to efficiently measure a mobile title’s potential, recognize strengths and weaknesses within the market and to track their improvement over time. It’s an invaluable tool.”

Nielsen Mobile Game Tracking is available now. For more information, please visit games.nielsen.com.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.

Contact

Rogers & Cowan
Mat Newman: 310.854.8198; mnewman@rogersandcowan