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Nielsen Incorporates Profitero’s E-Commerce Measurement and Analytics Suite Into Its Solution for CPG Brands in Canada

Markham, ON – Sept. 27, 2016 – In today’s rapidly evolving retail landscape, e-commerce performance metrics are becoming an increasingly important  part of the success equation for consumer packaged goods (CPG) companies . To that end, Nielsen and Profitero (the e-commerce analytics company that monitors what shoppers see and buy online), have formed a strategic alliance to provide Profitero’s Digital Shelf 360 suite to CPG companies in Canada.

Profitero monitors the digital shelf and helps brands grow sales and increase or maintain market share. Expanding Nielsen’s e-commerce measurement capabilities, this latest announcement marks the availability of Profitero’s Digital Shelf 360 solutions for Nielsen clients. Together, Nielsen and Profitero allow CPG companies to correlate online performance with actual sales data.

Nielsen has formed an alliance with Profitero due to its advanced technology, global coverage and multiple offerings in this space. Profitero’s coverage spans over 300 million products on 4,000 websites in over 40 countries every day, delivering a holistic digital shelf solution that evaluates all e-commerce performance drivers including price, promotion, assortment, search position, product content, ratings and reviews to uncover and help clients capitalize on e-commerce opportunities.

“Nielsen is continuously investing and developing relationships to ensure our clients have access to robust measurement services, allowing them to benchmark and identify e-commerce growth opportunities,” says Mike Ljubicic, Managing Director Nielsen Canada. “This alliance with Profitero will allow CPG companies to access real-time e-commerce analytics, insights and strategic recommendations pinpoint how to improve daily performance across sales channels.”

Profitero’s CEO and co-founder Vol Pigrukh adds, “Based on the overwhelming success of our strategic alliance and strong demand in other markets, we’re pleased to expand our alliance with Nielsen for companies across Canada. Our digital shelf insights help FMCG manufacturers increase e-commerce sales and win market share. The powerful combination of Profitero and Nielsen enables us to offer this value to the broader e-commerce market and deliver the FMCG industry’s most powerful solution for growing business online and across all channels.”

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit

About Profitero

Profitero monitors what shoppers see and buy online, actively tracking more than 300 million products across 40 countries for global consumer brands and retailers. Real-time e-commerce analytics, insights and strategic recommendations pinpoint how to improve daily performance across your sales channels. Our proprietary digital monitoring technology is uniquely combined with sales data, ensuring that you maintain or increase market share. Many of the world’s leading brand manufacturers and retailers work with us to measure and improve their e-commerce performance, including General Mills, L’Oreal, Beiersdorf, Sam’s Club, Morrisons, Waitrose, Ocado, and Delhaize.



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