Central Element of Nielsen’s Total Audience Measurement Provides Metrics for Digital Content Comparable to TV
New York, NY – Sept. 27, 2016 – Nielsen today announced Digital Content Ratings is available in full syndication for clients beginning Sept. 30, 2016. Nielsen’s Digital Content Ratings—a core component of Nielsen’s Total Audience Measurement framework—provides daily measurement of audiences across digital content types including video and text, with metrics fully comparable to television. With this syndicated release, clients can access daily comparative reporting across desktop and mobile devices in a single, integrated solution.
“Delivering syndicated Digital Content Ratings is a tremendous milestone and provides publishers, agencies and advertisers powerful insights that help them understand the full value of their content across digital platforms,” said Megan Clarken, President of Product Leadership, Nielsen. “This is the next step in the transformation of measurement as we know it.”
Syndication of Nielsen’s Digital Content Ratings marks progress toward industry adoption of consistent and comprehensive measurement in digital. Powered by Nielsen’s robust census data platform, next-generation SDKs and new Cloud API, Nielsen Digital Content Ratings leapfrogs legacy tools in the market with coverage of computer, mobile and connected devices. Highly accurate person-based demographic daily reporting for digital publishers will bring transparency and growth to the digital media ecosystem.
Through increased granularity, frequency and reporting, Nielsen Digital Content Ratings will enable digital and television publishers to showcase and maximize the value of their content with metrics especially critical for monetizing video series launches, headline news, live coverage and viral events. In addition, agencies and advertisers will benefit from a richer picture of digital media consumption across all screens to strengthen media plans and respond to changing consumer media preferences.
Nielsen Digital Content Ratings is based on a methodology complementary to that of Nielsen Digital Ad Ratings. Widely used across the industry, Nielsen’s Digital Ad Ratings provides a trusted measurement for advertisers, agencies and publishers to transact. With Digital Content Ratings and Digital Ad Ratings available in the market, clients now have deep insights to enable both planning against content and measurement of ad performance like never before.
Syndicated clients include A+E, ABC, AOL, Buzzfeed, Discovery, Freeform, Gawker, Kik, Mashable, PopSugar, TasteMade and Vice, among many others.
Industry support for Nielsen Digital Content Ratings
“As a leading global media company, A+E Networks offers consumers a diverse communications environment, ranging from television networks to websites to mobile apps and OTT services,” said Don Robert, EVP, Research & Analytics, A+E Networks. “Adopting Nielsen Digital Content Ratings will give us the ability to see our brands’ audiences across platforms using metrics comparable to TV ratings.”
“We’re very excited about the potential of Nielsen’s Digital Content and Advertising Ratings and the future of more robust third party measurement features that cover the breadth of BuzzFeed’s cross-platform content: from fans watching Tasty videos on Facebook mobile, to the latest BuzzFeed News investigation on Google’s AMP,” said Edwin Wong, VP Research and Insights, Buzzfeed.
“As the world’s largest privately held media services agency, we are always focused on providing our clients with complete communications planning and activation across channels,” said Michele Donati, SVP, Managing Director, Horizon Media. “Nielsen’s Digital Content Ratings could provide comparable metrics in digital and TV—an across the board view that’s invaluable in media planning.”
“Chat is at the core of the smartphone era, and we’re leading the way in showing brands what’s possible with this new medium,” said Josh Jacobs, President, Kik Services, Kik. “We’re looking forward to integrating Nielsen Digital Content Ratings to demonstrate the value and impact of engaging teens through chat.”
“Data science has been at the heart of making Mashable the go-to source for technology, culture and entertainment coverage for millions across the world,” said Robyn Peterson, Chief Technology Officer, Mashable. “We’re incredibly excited to be able to combine Nielsen Digital Content Ratings with our own proprietary technology and data to help understand what will resonate with our audience in this digitally connected world.”
“We believe digital measurement shouldn’t simply be retrofitted to traditional television measurement’s framework,” said Bryon Schafer, Head of Research, Otter Media. “What is compelling about Digital Content Ratings is that Nielsen has brought together the best of panel and census methodologies, to more completely and reliably measure a diverse video ecosystem.”
“POPSUGAR speaks to a huge global audience of young women who seamlessly consume our content across a range of platforms and devices. The move to mobile means instant access anywhere, and being nimble helps us to thrive,” said Geoff Schiller, Chief Revenue Officer, POPSUGAR. “Working with Nielsen to integrate Digital Content and Advertising Ratings will provide invaluable tools for us, allowing us to see how to drive both content and advertising across POPSUGAR.com and our social channels.”
“It has been a challenge to get a full view of your audience across every screen and distributor,” said Mike Wann, Head of Business Development & Strategy, Tastemade. “We’ve been enthusiastic working with Nielsen Digital Content Ratings to begin truly unlocking the value of our community wherever they are.”
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.