New York, NY – March 3, 2016 – Nielsen and method products, PBC today announced that Nielsen will be the company’s chosen provider of consumer retail behavior and analytics. Method joins Nielsen’s growing roster of clients in the personal and household care categories.
Nielsen will provide method with a comprehensive view of consumer retail behavior through its suite of products and services. Nielsen’s retail leadership and relationships will be the foundation for analyzing key business issues such as price, assortment and promotions. As new technology and shared information changes the way consumers make decisions, Nielsen’s progressive data reporting and shopper insights resources will offer method a comprehensive view of the consumer allowing them to stay on top of changing trends and habits.
“We’re excited to join forces with method, an innovative brand in today’s marketplace,” said Jeff Silvas, Director Business Development, Nielsen. “Nielsen’s ability to provide actionable and granular information about the consumer marketplace will support method’s focus on continued growth and category leadership.”
“We had our sights set on a data collaborator that could support our long-term plans, and Nielsen’s global footprint makes them an ideal match,” said Joseph Downey, director of shopper and category insights, method products. “Nielsen’s solutions are a natural fit for the retail measurement needs of the people against dirty.”
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Genevieve Aronson: [email protected] 646.654.5742