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Market Basket and Nielsen Expand Preferred Analytic Relationship

New York, NY – Aug. 1, 2017 – Nielsen (NYSE: NLSN) announced today that it has expanded its preferred analytic relationship with DeMoulas Super Markets Inc., covering measurement and analytic services under the Market Basket grocery retail name. Market Basket prides itself on its strong customer loyalty and 100 years of service to the communities it serves.

“We are pleased to continue our great relationship and the work we do with Market Basket stores,” said Rob Hill, EVP, Retail Services at Nielsen. “This will be an exciting next chapter, as we work together to further grow Market Basket’s momentum within the New England Market.”  

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit


Genevieve Aronson; 646-654-5742