New York, NY – Jan. 12, 2017 – Since the inaugural launch of the Nielsen Connected Partner Program, Nielsen (NYSE: NLSN) has shown early success with its open ecosystem of third-party partners. Today, Nielsen announced an expansion of its Connected Partner Program member roster. The newest crop of partners include retail-focused companies such as: 1010data, ciValue, Neogrid, Clear Demand, and RangeMe.
“As retailers navigate this new retail world, we believe that collaboration is a crucial component to omnichannel success,” said Chris Morley, President of Nielsen, U.S. Buy. “Our connected partner approach enables a higher level of teamwork and collaboration. We are encouraging connections – not just connecting data, but connecting teams, vendors and media agencies to bring true open source to the retail industry.”
The latest roster of partners have the unique challenges and needs of retailers in mind. Big data analytics company 1010data enables retailers and manufacturers to ask and answer any question of their data, while ciValue helps retailers drive customer loyalty by allowing them to personalize marketing and promotions down to the customer. New connected partner, RangeMe supports yet another retailer challenge: new product discovery. “We’re delighted to partner with Nielsen to provide verified sales data for the over 2,000 retail category buyers using RangeMe,” says Nicky Jackson, Founder and CEO of RangeMe. “Seamless access to this data will be not only helpful, but essential for retailers as they make decisions about which new products to put on shelf.”
The Nielsen Connected Partner Program is an industry first, offering an open ecosystem for companies servicing the retail and CPG industry. By opening up data pipelines, partner companies and Nielsen clients can find each other and collaborate in an open data ecosystem; removing the most common and burdensome barriers to connecting applications and data sets at scale. With Nielsen’s data as the DNA of this program, Nielsen clients and partners will harness more efficient and accurate analytics that drive better industry results from all angles.
“By integrating Nielsen data into the 1010data Insights Platform, retailers – and manufacturers – can supercharge their analytics” said Sandy Steier, CEO and founder of 1010data. “With a unified view across their business of all of their own data and Nielsen data, retailers and manufacturers can harness one another’s expertise to find buried insights, high-level trends and opportunities for business improvements.”
These partners join a list of 13 companies that are already a part of the Nielsen Connected Partner Program. Those partners are: Applied Predictive Technology (APT), Chuze, BasketSavings, Destini, Eversight, Evolita, MarketTrack, MediaFly, Pathformance, PivotStream, Prevedere, ShopAdvisor and TABS Analytics.
For additional information or if you are interested in becoming a Nielsen Connected Partner Program member, please click here.
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. The Company’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world’s population. For more information, visit www.nielsen.com.
Genevieve Aronson: Genevieve.Aronson@nielsen.com; 646-654-5742