Digital Audience Measurement to Provide Consistent Metrics for Mobile Campaigns
New York, NY – June 14, 2017 – Nielsen announced today that Pinterest has selected Nielsen Digital Ad Ratings to provide measurement for advertising on its mobile app. Using Digital Ad Ratings, marketers will now be able to evaluate the performance of their mobile campaigns running on the Pinterest app with independent audience verification metrics and consistent deduplicated persons level reporting.
Pinterest offers users and brands the ability to customize the kind of content and advertising that appears in their feeds based on their interests and attributes. Pinterest’s ad units—called Promoted Pins, which include Promoted Video, One-tap Promoted Pins, Promoted App Pins and Cinematic Pins—are woven throughout the mobile app interface, offering an uninterrupted user experience. With Nielsen Digital Ad Ratings, marketers will be able to access independent audience verification metrics for video campaigns on the Pinterest mobile app.
“As the path to purchase is increasingly being navigated on mobile platforms, Pinterest ads bring a fresh approach to connecting with consumers,” said David Wong, Senior Vice President, Digital Product Leadership at Nielsen. “We are proud to have Nielsen Digital Ad Ratings selected to measure advertising on Pinterest and help provide marketers with a trusted, independent view of their audience.”
Nielsen Digital Ad Ratings equips advertisers, media agencies and publishers with audience measurement metrics comparable to TV including age and gender demographics, unique audience, reach, frequency and gross rating points (GRPs). Nielsen Digital Ad Ratings measurement of Pinterest mobile campaigns is now available in the U.S. and is expected to be available in international markets in the coming year.
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Leslie Pitterson, [email protected], 917-562-0715