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Nielsen Advances Industry Collaboration Through Steady Expansion of its Connected Partner Program; Helping to Uncover ‘What’s Next’ in Retail Personalization

New York, NY – March 22, 2017 – Today, Nielsen (NYSE: NLSN) released new details around the ongoing expansion of its Connected Partner Program. Following the success of the global roll out into the Canadian market, the U.S. Nielsen partner program continues to grow, delivering on its mission to facilitate greater collaboration for the retail and packaged goods industry. Overlaid with Nielsen’s robust measurement data, the newest members bring data, tools and deeper insights on topics ranging from weather patterns to health trends and retail personalization. The latest list of companies to join Nielsen’s Connected Partner program include: New Hope, PersonaPanels, Profitero, Signals Analytics, So1, Shopperations and WeatherNews.

“We believe that the future of retail will be built on customer centricity and personalization,” said Jeanne Danubio, EVP of Retail for Lead Markets, Nielsen. “With the world’s most robust market and shopper data, a powerful suite of marketing and merchandising personalization solutions, and our network of innovative connected partners, Nielsen is on a mission to help retailers and manufacturers deliver the relevance needed to truly resonate with today’s consumers.”

Within Nielsen’s Connected Partner ecosystem,  companies such as CiValue, Collage Group Unioncrate, PersonalPanels, Shopperations and So1 are leading the path toward personalization.  “We are honored to join Nielsen’s visionary Connected Partner Program to help propel our industry  toward a new era of digitalization and ‘one-to-one’ human retail,” said Raimund Bau, CEO of So1. “So1 is one of the driving forces of retailer digitalization and data is the fuel for our artificial intelligence (AI) driven personalization engine. As a connected partner, Nielsen’s household panel data enables our AI to bring a cross-retailer perspective to clients. Together,  this combined data source strengthens our ability to optimize promotions for individual consumers—fitting their preferences and willingness-to-pay, while aligned with the retailer’s objectives and restrictions.”

Since 2016, Nielsen’s Connected Partner Program has helped to advance industry collaboration, through an open and collaborative digital ecosystem. With a community of over 40 active program partners, Nielsen has been instrumental in shifting the industry mindset from managing and analyzing data to making smarter, faster decisions. Powered by bridged insights and enriched capabilities, companies have been able to discover “what’s next” for their business, which has been expressed as a clear, successful outcome of the program to date. In fact, according to a recent survey of these partners, 72% agree that the program has helped their product or service become a stronger offering to their client.  Additionally, one in four partners  have been able to create a new service or product since joining the program. 

Nielsen’s full roster of Connected Partners includes: 1010data, Applied Predictive Technology (APT), Basket Savings, Caddle, Circle Up, ciValue, Clear Demand, Collage Group, Destini, Eversight, Food Maestro, GreatVines, Ground Signal, How Good, Interactive Edge, Jyve, MarketTrack, MediaFly, Mobisave, Pathformance, Periscope by McKinsey, PersonaPanels, PivotStream, Planalytics, Prevedere, Profitero, RangeMe, ShopAdvisor, ShopLiftr, Singular Intelligence, SO1, Social Standards, Spring, Symphony EYC, TABS Analytics, Union Crate, Vermont Information Processing (VIP) and WeatherNews.


Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit


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