New York, NY — Oct. 18, 2018 — Nielsen (NYSE: NLSN) announced today that Tate & Lyle PLC (Tate & Lyle), a global leader in food and beverage ingredient manufacturing, has named Nielsen as its analytics provider for the U.S. market. With this announcement, Tate & Lyle will benefit from Nielsen’s rich retail measurement data, providing a clear and total store view into its core business categories. Through Nielsen’s strategic alliance with Label Insight, Tate & Lyle will now have the ability to analyze sales data at an ingredient level, bringing an invaluable and new level of information into the day-to-day conduct of their business. Additionally, Nielsen will enable a deeper understanding of trend drivers and opportunities within the health and wellness sector, to further support Tate & Lyle’s strategic focus.
“In choosing an analytic partner, it was important to us that we look beyond just the data,” said Beth Nieman Hacker, Director of Market Research at Tate & Lyle. “We were looking to align with a leader on the business-driving topics that matter most to us, like health and wellness. The visibility that Nielsen is able to bring to the table with regard to ingredient tracking is invaluable.”
For 150 years, Tate & Lyle has been leading the way in developing ingredients for diverse industries that help companies respond to changing consumer needs and retain their competitive edge, locally and globally.
“We are honored to have Tate & Lyle select Nielsen as their partner and are excited to support their growth efforts,” said Susan Dunn, President of Nielsen’s U.S. Practices and Commercial Strategy. “We continue to expand our capabilities in capturing trends in the ingredient arena. Providing this visibility for the industry helps advance companies by better positioning them to meet the increasing consumer demand for transparency.”