Press Room

United States Association of Cider Makers and Nielsen Expand Their Analytic Relationship

New York, NY — Sept. 19, 2018 — Today, the United States Association of Cider Makers (USACM) and Nielsen (NYSE: NLSN) announced the renewal and expansion of their analytic relationship. With this agreement, Nielsen and Nielsen CGA will continue to provide USACM members access to market measurement data and sales performance within off- and on-premise channels.

2018 Nielsen data shows that the total U.S. cider industry is currently close to reaching $1.3 billion annually through mid-2018, tracking $500 million in Nielsen measured off-premise channels and growing, and almost $800 million in on-premise (restaurants and bars).

“Prior to our alliance with Nielsen, obtaining a complete picture of the state of cider sales was difficult to come by,” said Michelle McGrath, USACM Executive Director. “Today, our members have full visibility into the total market and growth trends within this space. In fact, many of our members are now using Nielsen data in conversations with buyers, distributors and investors. This alliance has provided a great deal of value to the industry.”

“We are excited to continue to expand our relationship with USACM and look forward to supporting and fueling business growth for their member community,” said Danny Brager, SVP of Nielsen’s Beverage Alcohol practice. “Over the past year, USACM’s members have benefited from access to Nielsen’s robust measurement of retail sales, providing a clear and data-driven view into market trends such as the continued growth of regional and local cider brands.”

ABOUT NIELSEN

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

ABOUT USACM

USACM is an organization of cider and perry producers in the United States. Our mission is to grow a diverse and successful U.S. cider industry by providing valuable information, resources and services to our members and by advocating on their behalf. Our programs including cider advocacy and education, including our annual industry conference, CiderCon.

CONTACT

Nielsen

Genevieve Aronson

[email protected]

USACM

Michelle McGrath

[email protected]