Press Room

Nielsen and West Virginia Radio Corporation Announce Comprehensive Agreement for Audio Ratings Service

New York, NY — Aug. 1, 2019 — Nielsen (NYSE: NLSN) and West Virginia Radio Corp. have reached an agreement for Nielsen Audio measurement in the Charleston, W.Va. market.

West Virginia Radio Corp. is a West Virginia owned and operated broadcast company with operations that span several West Virginia cities including Morgantown, Charleston, Clarksburg, Fairmont, Elkins and Martinsburg.

West Virginia Radio Corp. has returned to the roster of valued Nielsen Audio clients after a brief hiatus. Credibility and stability of the data were cited as key drivers for the broadcaster’s decision to renew ties with Nielsen. The agreement includes access to Nielsen’s local market report, PD Advantage and Tapscan’s suite of services.

Dale Miller, President and CEO of West Virginia Radio Corp., affirms his decision to re-engage the company’s relationship with Nielsen stating, “In a time when audience metrics are so important, Nielsen remains the only ratings currency that consistently reflects the value of our radio stations. Having reliable research is more important now than at any other time, and we feel that Nielsen Audio is a partner in our business, allowing us to generate true ROI. We tried plan B for a time, but you can budget cut yourself out of the business.”

“We are very pleased to have West Virginia Radio Corp. return to Nielsen Audio,” said Brad Kelly, Managing Director of Nielsen Audio. “They deliver a large and compelling platform for advertisers in Charleston and across much of the great state of West Virginia. We’re happy to be working together again with Dale Miller and his team to demonstrate the power of radio which reaches more than 93% of the 25-54 population each week in the state’s capitol.”

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Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

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Dawn Rowan

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Nielsen

Brigit Hennaman

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