New York, NY – Feb. 19, 2019 – Nielsen (NYSE: NLSN) signed a deal with Wine.com, the leading online wine retailer in the U.S., to expand its online retail coverage within the U.S. beverage alcohol market. Effective immediately, Wine.com will share its online wine purchase data with Nielsen, providing Nielsen’s clients with a comprehensive view into the previously opaque online wine channel.
Wine.com currently lists over 20,000 wines available to consumers—15 times the average specialty wine store and 30 times the average grocery store. The company’s vast assortment, information resources and live chat wine experts have changed the game in online customer discovery, driving retail sales for wines from nearly every varietal, region, and price point—from everyday wines to cellar-worthy collectibles. For over two decades, Wine.com has made wine more accessible and convenient, guiding and inspiring consumers to explore the massive world of wine, with confidence.
“High quality data and analytics are key to driving future wine category growth, and we are thrilled to work with Nielsen to provide additional visibility for the industry,” said Michael Osborn, Founder & Executive Vice President at Wine.com. “Wine.com data, infused with Nielsen’s powerful analytics, will provide a unique lens into current and future market trends across each wine buying generation, especially Millennials, who now represent the fastest growing segment of our business.”
“Wine.com has built an impressive e-commerce business in the wine industry, and we are excited to be working with this team,” says Danny Brager, Senior Vice President of the Beverage Alcohol practice at Nielsen. “The addition of Wine.com sales data to Nielsen’s beverage alcohol and e-commerce datasets will allow players in the beverage alcohol space to easily benchmark and identify growth opportunities across more channels, as well as measure, predict and activate on insights to improve performance within the wine category.”