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Nielsen inks deal with, expanding its online coverage with the country’s largest wine e-tailer

New York, NY – Feb. 19, 2019 – Nielsen (NYSE: NLSN) signed a deal with, the leading online wine retailer in the U.S., to expand its online retail coverage within the U.S. beverage alcohol market. Effective immediately, will share its online wine purchase data with Nielsen, providing Nielsen’s clients with a comprehensive view into the previously opaque online wine channel. currently lists over 20,000 wines available to consumers—15 times the average specialty wine store and 30 times the average grocery store. The company’s vast assortment, information resources and live chat wine experts have changed the game in online customer discovery, driving retail sales for wines from nearly every varietal, region, and price point—from everyday wines to cellar-worthy collectibles. For over two decades, has made wine more accessible and convenient, guiding and inspiring consumers to explore the massive world of wine, with confidence.

“High quality data and analytics are key to driving future wine category growth, and we are thrilled to work with Nielsen to provide additional visibility for the industry,” said Michael Osborn, Founder & Executive Vice President at “ data, infused with Nielsen’s powerful analytics, will provide a unique lens into current and future market trends across each wine buying generation, especially Millennials, who now represent the fastest growing segment of our business.”

“ has built an impressive e-commerce business in the wine industry, and we are excited to be working with this team,” says Danny Brager, Senior Vice President of the Beverage Alcohol practice at Nielsen. “The addition of sales data to Nielsen’s beverage alcohol and e-commerce datasets will allow players in the beverage alcohol space to easily benchmark and identify growth opportunities across more channels, as well as measure, predict and activate on insights to improve performance within the wine category.”

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit

ABOUT WINE.COM is the nation’s leading online wine retailer, offering selection, guidance and convenience not found in brick and mortar stores. The company provides its customers access to the world’s largest wine store, with live chat wine experts available 7 days a week on its mobile and full websites. With multiple fulfillment centers and the most sophisticated retail wine distribution network in the U.S., delivers in 1-2 days to most addresses, offering date-certain delivery and the convenience of shipping for local pickup at 11,000 Walgreens and FedEx Office locations nationwide. The company’s popular StewardShip program provides unlimited wine delivery and exclusive access to new releases for $49 per year.’s mission, to inspire the wine lifestyle through innovation, is captured in its brand manifesto video, viewable here. For more information, visit the company’s website at or download its app in the Apple Store or Google Play.


Genevieve Aronson

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