New York, NY / Atlanta, GA — Feb. 25, 2020 — AnswerRocket and Nielsen’s Global Connect business announced today that Nielsen will leverage the AnswerRocket platform to automate and scale business intelligence and insights generation for the consumer packaged goods (CPG) manufacturers and retailers it serves around the world.
AnswerRocket’s analytics solution provides Nielsen with the means to efficiently scale insights generation using artificial intelligence and machine learning. AnswerRocket’s platform will advance Nielsen’s ability to merge multiple data sources, query data using natural language, apply machine learning algorithms and produce insightful stories to guide decision-making. Further, AnswerRocket’s pioneering RocketBots—advanced machine learning analysis bots—allow Nielsen to automate entire complex workflows, reducing the time it takes to conduct category overview analyses.
“CPG manufacturers and retailers depend on Nielsen Global Connect to provide the trusted data, solutions and insights that empower them to make bold business decisions,” said Waqas Cheema, Nielsen’s Senior Vice President and Global Head of Client Service Delivery. “AnswerRocket will help us increasingly deliver on this commitment, unlocking valuable AI-driven capabilities that help us deliver faster, superior insights to our clients.”
Alon Goren, AnswerRocket’s CEO, said, “Our work with Nielsen aligns with AnswerRocket’s vision of enabling on-demand access to actionable analytics and insights through intelligent automation. With AnswerRocket’s augmented analytics capabilities, Nielsen Global Connect is well-positioned to help clients scale their insights-driven decision-making—a competency necessary to succeed in today’s competitive markets.”
Nielsen’s Marc Taylor, Vice President of Global Client Delivery, will be presenting a Nielsen and AnswerRocket case study at the Category Management Association & Shopper Insights Management Association’s Annual Conference on Feb. 26, 2020 in Dallas, Texas.