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Super Bowl LV Draws Nearly 92 Million TV Viewers

According to results from Nielsen, the telecast of Super Bowl LV on CBS, which ran from 6:38 p.m. ET to 10:16 p.m. ET, drew an average TV audience of about 92 million viewers who tuned in to watch the Tampa Bay Buccaneers take on the Kansas City Chiefs in what turned out to be a lopsided contest. This data includes out-of-home (OOH) viewing and could see further increases via Digital in TV Ratings (DTVR) contribution.

The game had a 38.2 U.S. household rating and was viewed in an average of 46.2 million homes, as the Buccaneers defeated the Chiefs 31-9 to claim the franchise’s second title. This year, 68% of U.S. homes with televisions in use were tuned to the Super Bowl LV telecast.

According to estimates for Super Bowl LV on ESPN Deportes, an average of 647,000 (P2+) tuned in.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. NielsenIQ (formerly known as Nielsen Global Connect) provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.

An S&P 500 company, Nielsen has operations in nearly 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

Contact

Nielsen

Michael Receno

michael.receno@nielsen.com

Nielsen

Sal Tuzzeo

sal.tuzzeo@nielsen.com