Advertisers can now leverage Nielsen Digital Ad Ratings (DAR) to buy and measure ad inventory on one of the most popular AVOD services on Samsung smart TVs.
Nielsen announced that YouTube's streaming TV inventory will be measured in Digital Ad Ratings and Total Ad Ratings to help media buyers and sellers better understand and verify audiences on YouTube and YouTube TV apps on connected TVs.
Nielsen today announced that clients can choose a viewability provider within Nielsen Digital Ad Ratings to create viewable, human, demographic ad measurement that best supports their digital ad campaign goals.
Nielsen today announced at its annual Media & Marketing Presentation in Jakarta, Indonesia, plans to expand its digital advertising measurement solution, Digital Ad Ratings.
New York — April 1, 2015 — Nielsen today announced that Nielsen Online Campaign Ratings—the only digital measurement solution available today that provides a campaign’s full digital audience across computers, tablets and smartphones—has been renamed Nielsen Digital Ad Ratings. The new...