These segments include brand preferences, retail insights, buying behaviors, and lifestyles of consumers, further allowing the industry to plan and optimize beyond age and gender. Nielsen Media Impact enables cost effective decision making about where and when to engage audiences with advertising...
Now available in 34 markets, this service builds on Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers to provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices....
With this agreement, Nielsen will deliver a total food view across the entire store for Sara Lee Frozen Bakery’s brands, including Sara Lee® and Van’s® while honing in on strategic insights specific to the frozen and in-store bakery sector.
Nielsen BASES Retail Ready provides the right competitive analytics for new products to demonstrate value to retail buyers in a language that matters to them. Retail Ready uses a predictive choice-based method, which mimics the choices made at shelf.
Local Nielsen Media Impact, a solution that provides unparalleled local media planning and cross-channel optimization across local TV and radio, is expanding to include 19 additional markets.
Conroy Media, a long-time Nielsen Scarborough subscriber, has expanded its relationship with Nielsen, citing a number of reasons, notably accuracy and accountability.
Nielsen’s newly published Diverse Intelligence Series consumer report, Informed Influencers and Powerful Purchasers: The Asian American Consumer Journey, examines Asian Americans’ dynamic role in today’s digitally and socially driven retail economy.
Nielsen and Beiersdorf U.S. are fostering growth in the health and beauty space by accelerating the adoption of cutting-edge analytics and technology. With this agreement, Beiersdorf U.S. became the first skin care company to engage with Nielsen’s newest technology platform, Nielsen Connect.
Entercom, a leading media and entertainment company and one of the two largest radio broadcasters in the U.S., and Nielsen announced a multi-year strategic agreement for a comprehensive suite of measurement tools aimed at enhancing Entercom’s data-driven capabilities for advertisers.
Wingard, a marketing and advertising agency based in Jacksonville, Florida, is the first agency in the Southeast to subscribe to Nielsen’s Commspoint Local.