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Nielsen Launches Global Measurement for YouTube Mobile App

Now available in 34 markets, this service builds on Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers to provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices....

Entercom and Nielsen Announce Data-driven Comprehensive Agreement

Entercom, a leading media and entertainment company and one of the two largest radio broadcasters in the U.S., and Nielsen announced a multi-year strategic agreement for a comprehensive suite of measurement tools aimed at enhancing Entercom’s data-driven capabilities for advertisers.