Nielsen announced today that it has achieved a major milestone in its multiyear effort to combine advanced meter technology, big data and people-powered panels into its Local TV measurement service.
Nielsen Connect Partner Network expands to include CommerceIQ and SPINS, innovators in e-commerce and wellness.
With this agreement, the world’s leader in digital payments will use Nielsen’s Marketing Mix Modeling solution to gain greater visibility into both marketing performance and other business drivers to optimize marketing investments on an ongoing basis.
ESL, the world’s largest esports company, and DreamHack, the premier gaming lifestyle festival, today jointly announced a comprehensive agreement with Nielsen, the media industry’s single source of truth for esports sponsorship valuation and media measurement.
Nielsen and University of Oxford collaborate to advance the use of AI to identify and classify CPG products on shelves in retail stores.
Nielsen announced that Audioboom has subscribed to Nielsen’s Podcast Listener Buying Power Service from Nielsen Scarborough.
Nielsen, the industry’s one source of media truth, today announced that its Social Content Ratings® (SCR) solution now comprehensively measures talent’s promotion of TV programs across Twitter, Facebook and Instagram.
Nielsen has entered into a strategic alliance with OpenSlate, the leading independent provider of brand safety and content suitability measurement across global digital platforms, to bring together OpenSlate’s technology with its Digital Ad Ratings.
Nielsen’s latest report reveals how technology and culture drive Black buying.
Nielsen and Morris Network Inc. today announced that they have reached a long-term agreement for local TV measurement in all RPD+ markets including Chattanooga Tenn., Columbus-Tupelo Miss., Wilmington, N.C., Gulfport-Biloxi Miss., Lexington, Ky., and Macon, Ga.