The next evolution of this program reflects a commitment to empowering clients with a future-proof approach to keep pace with consumer needs and understand the quickly changing landscape in which they shop.
The National Association of Broadcasters (NAB) announced today the successful transmission of a Nielsen audience measurement watermark using the new ATSC 3.0 broadcast transmission standard.
Nielsen's Consumer Neuroscience division has launched its Behavioral Sciences Institute, a collection of multidisciplinary programs designed to educate industry leaders and help them apply knowledge from the latest in science-based behavioral insights.
Nielsen announced today that it has been granted accreditation by the Media Rating Council (MRC) for its Television Audience Measurement (TAM) service in 28 cities, offered in Mexico through its joint venture Nielsen IBOPE.
With this new multi-year agreement, all Univision’s properties including Univision Network, UniMás Network, Univision Deportes (UDN), Galavision Network, El Rey and 36 Univision and UniMás Local TV stations across 19 local markets and Puerto Rico will have continued access to Nielsen’s broad...
Westwood One has expanded its relationship with Nielsen to license the national version of Nielsen Media Impact powered by Nielsen's Total Media Fusion.
The pledge emphasizes Nielsen’s commitment to increase women in senior leadership roles globally. Kenny signed the pledge in concurrence with International Women’s Day, which was also celebrated by thousands of Nielsen associates around the world.
Nielsen and Headset, the leading data and analytics service provider for the legal cannabis industry, announced the formation of a U.S.-specific strategic alliance to deliver a read into the U.S. legal cannabis market for CPG companies.
Cardinal Health has selected Nielsen as its primary U.S. analytics provider for retail syndicated market and panel data.
The agreement includes a range of audience measurement and analytical services including local buying behavior data from Nielsen Scarborough and Nielsen Rhiza.