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MRC Grants Accreditation for Nielsen TAM Service in Mexico

Nielsen announced today that it has been granted accreditation by the Media Rating Council (MRC) for its Television Audience Measurement (TAM) service in 28 cities, offered in Mexico through its joint venture Nielsen IBOPE.

Nielsen Enters Cannabis Measurement in the U.S.

Nielsen and Headset, the leading data and analytics service provider for the legal cannabis industry, announced the formation of a U.S.-specific strategic alliance to deliver a read into the U.S. legal cannabis market for CPG companies.