Nielsen unveils new scoring metrics and insights enabling forward-thinking brands to compare the impact of their sponsorship activities directly to other marketing, promotion and advertising initiatives on an equivalent basis.
Nielsen today announced a new approach that moves away from third-party cookies to privacy-centric, people-based identifiers for marketing Attribution.
Nielsen is launching Gracenote Inclusion Analytics to deliver unprecedented visibility into the gender, race, ethnicity and sexual orientation of talent appearing in TV programming and the audiences watching it. The new solution empowers content creators, owners, distributors and advertisers with...
The game had a 38.2 U.S. household rating and was viewed in an average of 46.2 million homes, as the Buccaneers defeated the Chiefs 31-9 to claim the franchise’s second title.
Nielsen and Marquee Broadcasting Group, a privately held broadcasting company that owns several television stations, today announced a multi-year agreement whereby Nielsen will provide local TV measurement services for all broadcast stations.
SummitMedia now subscribes to Nielsen CDM measurement in Birmingham, Ala., Greenville-Spartanburg, S.C., Honolulu, Hawaii, Knoxville, Tenn., Louisville, Ky., Richmond, Va, Wichita, Kan., and Omaha-Council Bluffs, Neb., and Iowa.
As new subscribers to Nielsen’s Podcast Buying Power service, these agencies will have access to podcast insights spanning 18 genres that can be cross-referenced against a massive category of consumer purchase behavior patterns and services usage.
This includes a new contract for Local TV measurement and Nielsen Ad Intel for American Spirit station WDBD in Jackson, Miss., and a renewal for Local TV measurement and Nielsen Ad Intel for WSFX in Wilmington, N.C.
An estimated 33.8 million people tuned in to watch coverage of the 2021 inauguration of Joe Biden as the 46th President of the United States, from approximately 10 a.m. ET to 4 p.m. ET.
With this agreement, American Urban Radio Networks continues its participation in RADAR, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.