New York, US – May 2009 – Google Search was the No. 1 search provider when ranked by total searches in April 2009, with 5.5 billion total searches; representing 64 percent of all search queries conducted during the month (see Table 1). Table 1: Top 10 Search Providers for April 2009, Ranked by Searches (U.S.)
|Provider||Searches (000)||YOY Growth||Share of Searches|
|MSN/Windows Live Search||852,998||7.2%||9.9%|
|My Web Search||59,110||3.6%||0.7%|
|Yellow Pages Search||37,160||N/A*||0.4%|
Source: Nielsen MegaView Search
* A year-over-year comparison is not possible because of a definitional change to Yellow Pages Search.
Microsoft Turns Searches into Cash
With a 615 percent increase in visitors, MSN/Windows Live Shopping Search was the fastest growing shopping search provider in April 2009, due in part to the popularity of its Cashback program. MSN/Windows Live has also performed well in translating searchers into customers, driving 12 percent of dollars to major e-commerce sites. To learn more about this search space, visit The Nielsen Wire.