SAN FRANCISCO, Oct. 27, 2009 – MarkMonitor®, the global leader in enterprise brand protection, today announced it has named Susan Whiting, vice chair of The Nielsen Company, to its board of directors. An acknowledged thought leader on the evolving marketing, media and technology landscape, Whiting has deep expertise in working with the world's leading brands to provide the most complete understanding of how consumers get information, consume media and buy goods and services. She will bring valuable insights to MarkMonitor as it shapes the emerging brand protection category.
“Susan's decades of experience working with the marketing organizations of the world's leading brands is a compelling addition to the MarkMonitor board,” said Irfan Salim, president and chief executive officer of MarkMonitor. “Her insights on how companies mine data to build brands will contribute a valuable perspective to MarkMonitor and I look forward to her participation and guidance.”
The Internet poses opportunities and challenges to brand management while demanding new approaches to brand protection. According to MarkMonitor estimates, traffic diversion is estimated to cost online advertisers almost $2 billion while the amount of business lost to online counterfeiters is expected to top $133 billion in 2009.
“It is crucial in today's economic climate for companies to protect the integrity of their brands and ensure the Internet is a safe place for consumers to transact business,” said Whiting. “The MarkMonitor value proposition of connecting customers to brands in ways they can trust is a necessity in a growing and evolving online world. I'm excited to join the MarkMonitor board to help transform the company's vision into reality.”
As vice chair of The Nielsen Company, Whiting shares oversight of the company with Chairman and CEO David Calhoun in the Office of the CEO, with a focus on client relations. She joined Nielsen Media Research in 1978 as part of the company's management training program and was named Vice Chair in November, 2008. She was a recipient of the 2009 Women Who Make a Difference Award from the International Women's Forum. In 2007, The Wall Street Journal named Whiting as one of their “Women to Watch,” while Crain's New York Business named her one of the 100 Most Influential Women in New York City.
MarkMonitor, the global leader in enterprise brand protection, offers comprehensive solutions and services that safeguard brands, reputation and revenue from online risks. With end-to-end solutions that address the growing threats of online fraud, brand abuse and unauthorized channels, MarkMonitor enables a secure Internet for businesses and their customers. The company's exclusive access to data combined with its patented real-time prevention, detection and response capabilities provide wide-ranging protection to the ever-changing online risks faced by brands today. For more information, visit www.markmonitor.com.
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